HP Helps Broadband Provider MVB Offer "Triple Play" Services Over High-speed Network

Business Wire, May 22, 2007

NICE, France -- HP (NYSE: HPQ) today announced that it has teamed with Cisco and MidtVest Bredbaand (MVB), a Denmark-based broadband provider, to build a high-speed, fiber-to-the-home network for the delivery of advanced services such as video on demand and interactive TV to homes and businesses.

Using the new network, MVB's Content Denmark subsidiary will deliver to more than 200,000 customers the so-called "triple play" of Internet protocol (IP)-based services: Internet, digital TV and voice. Content Denmark customers can, for example, use their TV sets to surf the web and do email, access telephone voice mails, enjoy interactive TV and download movies or other video on demand.

Stretching the definition of "triple play" into "multiple play," MVB plans to add other services in the future, including high-definition TV programming, storage on demand, and remote back-up and restoration of data.

HP worked closely with Cisco, MVB, and Content Denmark, to build the network, implement HP operations support systems (OSS) management software, train the Content Denmark staff, and provide ongoing mission-critical support services for network operation.

"With the Cisco fiber-to-the-home network, MVB has laid the foundation for a truly exciting customer experience," said Lars Peter Christiansen, operation manager, MidtVest Bredbaand, A/S. "The HP OSS tools help us improve that customer experience by automating many of the complexities of network and service management. At the same time, they help us reduce the internal costs associated with operating complex, converged services."

HP OSS software solutions provide staff with an integrated "console" to view and manage all applications and services in the network. With this highly efficient tool, the staff can see and resolve problems before they degrade service to Content Denmark customers. Conversely, Content Denmark builds trust with customers by allowing them to view their own service profile through an online portal run by HP OSS software.

"MVB has a clear vision to develop highly automated services that deliver outstanding customer satisfaction, and it is producing significant advances in high-speed networks, service delivery and service management," said Norm Kincl, director of operations solutions, Communications, Media and Entertainment, HP. "HP, partnering with Cisco, is helping operators like MVB achieve these positive business outcomes as they deploy fiber-based IP networks and next-generation OSS."

HP OSS software products are used by more than 400 service providers worldwide. They support key industry standards such as NGOSS, OSS through Java (OSS-J), Multi-Technology Network Management and 3GPP.

The Ethernet-based point to point fiber-to-the-home network delivers bandwidth of up to 100 megabits per second. The network uses the Cisco 7600 Series Routers and Cisco Catalyst[R] 4500 E-FTTH switch to provide fiber access to the MPLS core network. The Ethernet fiber-to-the-home design uses a per-service virtual local area network architecture to provide the security and quality of service required to support voice over IP (VoIP) and IP television (IPTV). The network data center runs on the HP BladeSystem with HP StorageWorks EVA SAN arrays and Cisco MDS9216i Multilayer Fabric Switches supporting fiber channel over IP.

"The transforming network continues to deliver more types of digital voice and video application services to consumers from any device and at anytime," said Paolo Campoli, director, SP Solutions Development, Cisco. "The Cisco IP Next-Generation Network, in combination with HP services and software, provides MidtVest a complete fiber-to-the-home platform to keep the competitive edge in digital IP entertainment, Internet and voice communications for their customers across Europe."

The HP OSS software products are part of the HP Integrated Service Management framework, which integrates OSS and business support systems (BSS), to provide carriers and operators with the comprehensive, highly adaptive, service-oriented approach needed to effectively manage networks and services, improve mediation and billing, and assure quality of service for customers.

This announcement was made at TeleManagement World in Nice, France, where HP is located in booth #158. More information about HP OSS software and HP Integrated Service Management is available at www.hp.com/go/ism.> About HP

HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $97.1 billion for the four fiscal quarters ended April 30, 2007. More information about HP is available at www.hp.com.

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