Toshiba Enhances ProAV Channel Focus with New Projector Products, Programs and Incentives for Dealers

Business Wire, May 22, 2007

Toshiba's Projector Group Redesigns ProAV Channel Programs to Address the Needs of the Channel

IRVINE, Calif. -- Toshiba's Digital Products Division, a division of Toshiba America Information Systems, Inc., today announced that it is expanding its ProAV channel focus in Q307 by designing special programs to assist the channel growth and profits.

Toshiba will launch the new program during InfoComm 07, June 19-21, 2007 in Anaheim, Calif. The programs will offer dealers aggressive pricing, longer warranties, programs to increase revenue and a selection of new products with features geared toward small-to-medium businesses (SMBs), government agencies, and education.

To reinforce this effort, Toshiba will be dedicating a team of experts with knowledge in ProAV technology, system installations, and large government/education proposals to support the channel.

"With 11 years in the channel, Toshiba recognizes the high-level of product and technology expertise the ProAV dealer provides to Toshiba customers," said Sam Malik, director of projector sales and marketing, Toshiba Digital Products Division. "Because of their talent and professional sales force, they bring tremendous value to customers for maximum benefit."

During InfoComm, Toshiba will be demonstrating its latest line up of high-quality, feature-rich projectors including ultra-small Pico portables, business and education projectors with wide XGA resolution, projectors with 'extreme short projection' technology, and wireless projectors that are Windows ([R]) Vista compatible.

According to AV integrator Matt Zaleski, vice president of Data Projections, "The ProAV channel has experienced a great deal of growth and change. Programs that worked for dealers last year, may not work today. By revamping its ProAV programs and offering new products, Toshiba is solidifying its commitment to the channel."

Toshiba's senior projector executive, Sam Malik, will be meeting with dealers during InfoComm who are interested in hearing about Toshiba's long-term goals for the channel and obtaining dealer input on how Toshiba can provide other products and programs to strengthen its relationships within the ProAV channel. Dealers interested in speaking with Toshiba at the show should contact their sales representative or call 1-800-346-6672.

About Toshiba America Information Systems, Inc. (TAIS)

Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry leading portable computers; projectors; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and telephony equipment and associated applications.

TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, which is a global leader in high technology and integrated manufacturing of electrical and electronic components, products and systems, as well as major infrastructure systems. Toshiba has more than 191,000 employees worldwide and annual sales of over US $60 billion (FY2006). For more information on Toshiba's leading innovations, visit the company's Web site at www.toshiba.com.