Mary Di Nino Joins Brookeside Group to Develop Sales Support Program

Business Wire, May 22, 2007

Di Nino brings more a decade of experience working with B2B organizations on marketing and sales support, from developing Web sites to event planning

ACTON, Mass. -- The Brookeside Group Inc., a management consulting firm that provides tools and techniques for improving customer loyalty, is pleased to announce that Mary Di Nino has joined the company to assist in the development of a sales support marketing program.

In her new role, Di Nino, 31, will focus on business development programs for Brookeside, including the organization this summer of the company's first nationwide seminar series that will teach senior sales and marketing executives how to transform "satisfied" customers into long-term loyal clients. Brookeside research shows that increasing the loyalty of customers by as little as 1 percent has the same impact as reducing operating costs by as much as 10 percent, boosting a company's profitability.

"Brookeside's management training programs and focus on customer loyalty really bring value to a business," Di Nino said. "I am excited by the opportunity to work with a company that fosters an entrepreneurial spirit and initiative, and whose products and services encourage other managers to think creatively and proactively."

Prior to joining Brookeside, Di Nino was a marketing communications manager at CardScan Inc. in Boston, where she helped to create a multi-channel marketing program. Her decade-long career in sales and marketing also included roles as a marketing specialist and communications writer at such firms as QAS Systems Ltd. in Charlestown, Massachusetts, and AMR Research in Boston.

About Brookeside

Founded in 1999, The Brookeside Group Inc. is a management consulting firm that helps companies ranging from start-ups to the Global 1000 increase their revenue and profit by improving client retention rates. Brookeside offers leading edge information and planning tools along with customized training programs in sales skills, strategic account management, and leadership development and coaching to encourage all levels of an organization to focus on developing loyalty in their clients.

Brookeside also offers a proprietary Web-based tool called Brookeside EnAct! that allows businesses to measure and manage the strength of a company's relationship with its customers and partners. Based on this information, Brookeside assists clients with developing action plans for building and maintaining customer loyalty.

More information about Acton, Massachusetts-based Brookeside can be found on the company's Web site, http://www.brookeside.com, or by calling (978) 266-9876.