Survey Crowns Dairy Queen® King of Shakes

Business Wire, May 23, 2007

MINNEAPOLIS -- Dairy Queen([R]) is shaking things up in the Quick Service Restaurant industry as the first-ever Zagat / Today Show Fast Food Survey and its 5,535 participants hailed DQ([R]) as the king of shakes. Renowned for its signature Blizzard([R]) Frozen Treats, world-famous soft serve and now freshly made waffle bowls and cones, it's no surprise that DQ received 36 percent of the votes for "Best Shake."

Dairy Queen's milkshakes are made with creamy DQ soft serve blended with a choice of delicious flavors, including blueberry, butterscotch, caramel, cherry, hot fudge, marshmallow, peanut butter, pineapple and raspberry, as well as traditional favorites: chocolate, vanilla and strawberry.

"As the treat category leader, we set the standard for fresh, high-quality treats," said Michael Keller, chief brand officer for International Dairy Queen. "Our fans really enjoy DQ milkshakes and they came through with their votes. To top a Zagat survey is a tremendous coup."

Served at more than 5,600 locations worldwide, DQ shakes are available in small 16-, 21- and 32-oz. sizes, and sell for an average retail price of $2.83.

For more information about Dairy Queen, visit www.dairyqueen.com.

Zagat([R]) Survey is the world's leading provider of consumer survey-based dining, lodging and leisure information.

About IDQ:

International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen([R]) stores in the United States, Canada and other foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. Following the successful roll out of DQ Grill & Chill([R]), Dairy Queen's quick-service food concept that features an all new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ([R]) Orange Julius([R] )concept in August 2005. DQ Orange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes.