Business Services Industry

Federal-Mogul Corporation's Champion® Brand Goes Live With New Virtual Reality 'AlwaysAChampion.com' Web Site

Business Wire, May 24, 2007

SOUTHFIELD, Mich. -- There's an exciting new destination on the World Wide Web for performance-driven consumers and professionals: AlwaysAChampion.com, a behind-the-scenes virtual reality experience featuring Federal-Mogul Corporation's (OTCBB:FDMLQ) legendary Champion[R] spark plug brand.

Developed in conjunction with the Champion brand's 100th anniversary, AlwaysAChampion.com celebrates the heritage of one of the industry's best known and most respected brands by looking into the future of ignition technology for the next generation of hardworking engines. The unique, new global site features key Champion milestones over the past 100 years and takes visitors into the "Champion Garage," where they will be able to compete for a wide range of attractive prizes through the Champion "Crew Chief Challenge" interactive driving skills competition.

"This powerful new web-based experience encourages consumers and professionals alike to join the performance-driven culture that has made Champion one of the world's most innovative brands," said Lou Kafantaris, group brand manager, Aftermarket, Federal-Mogul. "Visitors will be able to test their crew chief skills through the interactive challenge, look up Champion spark plugs for their vehicles, enter the 'Performance Driven Sweepstakes' and order a Champion merchandising kit, among several other activities.

"This is just one of many activities planned for the Champion brand's centennial celebration."

The cornerstone of AlwaysAChampion.com is the virtual reality "Champion Garage," where visitors can meet racing professionals, watch exciting new motorsports videos, access free online and mobile downloads, look up Champion parts and play a "Crew Chief Challenge" interactive game to earn attractive prizes. Parts professionals, technicians and consumers also can sign up to receive the brand's new "Always a Champion" merchandising kit.

Established in 1907, the Champion brand is celebrating its performance-driven heritage by looking forward to future generations of innovative products for the automotive industry. The brand's iconic red-and-black bowtie logo - already a familiar sight for millions of consumers worldwide - will gain unprecedented exposure throughout the campaign at racing venues, in service garages, parts stores, national retail locations and other locations.

For more information regarding the Champion brand's 100th anniversary and AlwaysAChampion.com, please visit the new Web site, contact your Champion supplier or write to: Champion Marketing, Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, Michigan 48033.

About Federal-Mogul

Federal-Mogul Corporation is a leading global supplier, serving the world's foremost original equipment manufacturers of automotive, light commercial, heavy-duty, agricultural, marine, rail, off-road and industrial vehicles, as well as the worldwide aftermarket. The Company's leading technology and innovation, lean manufacturing expertise, as well as marketing and distribution deliver world-class products, brands and services with quality excellence at a competitive cost. Federal-Mogul is focused on its global profitable growth strategy, creating value and satisfaction for its customers, employees and stakeholders. Federal-Mogul was founded in Detroit in 1899.

The Company is headquartered in Southfield, Michigan, and employs 45,000 people in 34 countries. Federal-Mogul's aftermarket products are sold under a variety of power brands, including but not limited to, AE([R]) engine products, ANCO([R]) wipers, Champion([R]) spark plugs and wipers, Fel-Pro([R]) gaskets, Ferodo([R]) brake pads, Glyco([R]) bearings, Goetze([R]) piston rings, Moog([R]) chassis products, National([R]) wheel-end components, Nural([R]) pistons, Payen([R]) gaskets, Sealed Power([R]) engine products and Wagner([R]) lighting and brake products.

Visit the company's Web site at www.federalmogul.com.

Note to Editors: There should be an umlaut over the "u" in "Nural" above.

COPYRIGHT 2007 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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