Central Service Association Improves Collaboration Companywide Using Soffront CRM

Business Wire, May 29, 2007

FREMONT, Calif. -- Soffront([R]) Software Inc., www.soffront.com, the leader of mid-market CRM software, today announced that Central Service Association (CSA) is improving collaboration and customer support using Soffront CRM. CSA, www.csa1.com, provides information technology services to public utilities throughout the southeastern United States.

CSA needed a better way to track and share information companywide. Before implementing Soffront CRM, each division in the company maintained a separate database of customer information. According to Mark Herrington, manager of client hardware installation and support, "Our biggest challenge was the collaboration of customer information companywide."

CSA looked at numerous solutions before choosing Soffront in November 2005. "We selected Soffront primarily for two reasons: speed of implementation and cost," explained Herrington. "With Soffront's 'On Demand' solution, we were able to jump in within a month. The entire system was available online, and we didn't have to purchase any hardware or third-party software to get started. We also liked the idea that we could bring the system in-house, which we did a year later."

According to Herrington, Soffront offered the greatest overall value and was an effective solution on multiple levels. "For the price, other vendors did not offer a system with this much flexibility. Most CRM packages offer many of the same features, but the area where certain vendors stand out is in flexibility of licensing, hosting, and their implementation model. Soffront definitely stood out in these areas."

Herrington explained that right out of the box, CSA saw immediate positive results using Soffront CRM. "All of our information has been consolidated and can be verified and accessed by any user who needs it. Information is passed from one division to another without losing critical documentation. We have a level of confidence now that didn't exist before; we know that issues won't fall through the cracks."

Other improvements include the capability for CSA to mass market to their customers and enhance project planning. "The system really brings together every division under one umbrella," concluded Herrington. "Everything from marketing efforts, determining wants and needs of the customer, sales, delivery and training on hardware/software systems, and tracking of loose ends can be tied under one project record for the customer."

About Soffront

Soffront Software Inc. has the experience, technology and focus for mid market companies seeking CRM solutions. A CRM pioneer since 1992, Soffront spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base, help desk, project management, asset/inventory management, order processing, defect tracking and more. Soffront CRM is flexible, powerful, and affordable. It is designed to readily adapt to a company's processes, workflows, and users. Soffront offers a choice of deployment options including on-demand, on-site, host-to-purchase, and floating or named seats. With more than 2,500 CRM customers worldwide, Soffront's installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.