Business Services Industry
Internap's VitalStream CDN To Power Black Coffee Channel
Business Wire, May 30, 2007
Live and On-Demand Media Streaming Distributes Content for New Entertainment Outlet; Online Advertising Services Monetizes Assets
ATLANTA -- Internap Network Services Corporation (NASDAQ: INAP), an Internet solutions provider of choice for business, today announced that the Black Coffee Channel, a new online platform created to deliver Black cultural and political news, music and other entertainment, will broadcast live and on-demand video and audio with Internap's VitalStream[R] content delivery network (CDN).
"Internap is bringing functionality to the Black Coffee Channel, enabling me to stream my own talk show online," said Cedric Muhammad, chief executive officer of Black Coffee Channel. "We believe so much in the promise, potential and power of the Internap platform that we're bypassing terrestrial radio and adopting an Internet-first presence. We believe the future venue for audio and video is the Web, and we needed a major, premier partner we could trust with the Black Coffee Channel's livelihood. Internap's reliable, secure VitalStream CDN will enable us to stimulate, inspire, inform and entertain, around the clock."
"Our innovative and unique product set, pairing delivery of live and on-demand Flash content, with insertion of contextual, in-stream advertising to monetize that content, enables the Black Coffee Channel's mission to entertain large audiences online," said Philip N. Kaplan, chief strategy officer of Internap. "We look forward to continuing to work with Cedric and his team as the Black Coffee Channel's audience and specialized content grows."
The broadcast channel, founded by popular political radio personality and music guru Cedric Muhammad, is dedicated to capturing, receiving and presenting the most diverse collection of Black, English-language content. The site will use Internap's Flash video streaming to continuously deliver audio and video entertainment. Music videos, specials, blogs, documentaries and features, combined with up-to-date news and provocative, political commentary, will be available in real-time to fans across the globe.
A customized Flash video player created by Internap's Professional Services group, a team of technology specialists, will enable the Black Coffee Channel to extend and leverage its internal resources. The station will have access to manageable XML-format playlists it can update for future audio and video and integrate with previously created content. Web visitors will be able to view music videos through the player using the channel's own trademarked Self Music[TM] format. The station will play an eclectic mix of hip-hop, rap, jazz, reggae and R&B.
Internap was the first Adobe partner to power streaming services for Flash. Its proprietary VitalStream CDN solution includes MediaConsole[R], a workflow management toolset, which integrates with all streaming formats and includes a media manager, pre-built video skins and a real-time reporting dashboard. The CDN's MediaOps[TM] software development kit is a library of Flash software and Flash-developed objects that enables developers to quickly and easily implement their projects and accelerates its customers' Flash application development.
Internap's proprietary advertising software solution will insert in-stream advertisements into the station's live and on-demand broadcasts to target specific listener demographics, enabling advertisers to reach the most engaged opt-in audio and video audiences seamlessly. Campaign management and ad-results reporting complete the comprehensive solution, enabling the Black Coffee Channel to leverage its digital assets through the generation of new revenue streams.
Internap is transforming the way media and entertainment companies deliver and monetize their online content. In providing end-to-end IP and data center services, including streaming media, Internap is a premier provider to organizations in need of reliable methods for delivering rich-media online. Its advanced reporting and in-stream ad solutions enable any event - live or archived - to turn online audio and video into revenue streams.
About Internap
Internap is a leading Internet solutions provider that manages, delivers and distributes applications and content with unsurpassed performance and reliability. With a global platform of data centers, managed IP services, VitalStream content delivery network (CDN) and content monetization services, Internap frees its customers to drive innovation inside their business and create new revenue opportunities. More than 3,000 companies across the globe trust Internap to help them achieve their Internet business goals. Internap is "Making Innovation Possible." For more information visit www.internap.com.
Internap "Safe Harbor" Statement
Certain information included in this press release constitutes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical facts, including, among others, statements regarding the performance of our products, business strategy, projected levels of growth, and projected costs, are forward-looking statements. Those statements include statements regarding the intent, belief or current expectations of Internap and members of our management team, as well as the assumptions on which such statements are based. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that actual results may differ materially from those contemplated by forward-looking statements. Other important factors that may affect Internap's business, products, results of operations and financial condition include, but are not limited to: our ability to sustain profitability; our ability to respond successfully to technological change; the availability of services from Internet network service providers or network service providers providing network access loops and local loops on favorable terms, or at all; failure of third party suppliers to deliver their products and services on favorable terms, or at all; failures in our network operations centers, network access points or computer systems; the ability to successfully integrate the operations of Internap and VitalStream Holdings, Inc.; and our ability to protect our intellectual property.
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