Truveo Upgrades Technology Platform for Video Search Partners

Business Wire, May 31, 2007

Offers Partners Enhanced Performance and Improved Visibility Into Video Search Traffic Patterns on Their Website

DULLES, Va. -- Truveo announced today a significant upgrade to the technology platform it currently makes available to website operators through its video search partner program. Current and new partners will benefit from this upgrade through improved analytics for tracking video search usage as well as enhanced performance across Truveo's industry-leading suite of video search APIs. Truveo's enhanced offering for video search partners is available at http://developer.truveo.com.

With the explosive growth of online video, video search is quickly becoming the means by which consumers are discovering the millions of videos available across the Web. Through a suite of open video search APIs released last year, Truveo[TM] has made it possible for hundreds of developers to integrate its industry-leading video search engine into their websites.

Using these APIs, website owners can build a wide variety of applications that engage users and enable them to browse and search through millions of online videos. Truveo's APIs currently power dozens of leading websites including some of the Web's most popular video destinations. As part of the recent upgrade to its technology platform, Truveo has enhanced both the performance as well as the reporting and analytics functionality offered to its video search partners.

"With our powerful video search APIs and enterprise-class reporting tools, Truveo is the only solution for any website owner who's serious about incorporating video search functionality on their site," said Timothy Tuttle, Senior Vice President of AOL Video. "Our new reporting tools provide partners with an unsurpassed level of functionality, making it easy for them to track the value that video search adds to their site."

Truveo's improved offering for video search partners includes:

* Rich Suite of Developer APIs - Truveo's Web APIs and developer tools are available in a variety of languages to integrate easily with a wide range of partner applications and websites.

* Industrial Strength Performance - Truveo's leading technology platform now delivers improved response time and relevance, making it ideal for powering high-traffic, performance-intensive video search applications.

* New Reporting Dashboards - Truveo's partner tools feature a new suite of reporting dashboards enabling website operators to measure and understand user traffic patterns, user engagement, popular search queries, popular video channels, as well as overall API performance.

To register for the Truveo[TM] Video Search Partner Program and to begin using Truveo's open video search APIs, go to http://developer.truveo.com.

About Truveo

Truveo is the search engine for video. Truveo was founded in 2004 by some of the industry's leading experts in video search technology. Over the past three years, Truveo has built one of the largest and most up-to-date indexes of high-quality video on the Web. As a result, Truveo enables users to find video that cannot be found in any other search engine. Truveo first launched its industry-leading search engine in the fall of 2005 and today, the Truveo search engine powers some of the most popular video destinations on the Web, reaching an audience of almost 40 million users each month. For more information on Truveo, visit http://www.truveo.com.

About AOL

AOL[R] is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the country's largest Internet access businesses, and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC is based in Dulles, Virginia. AOL and its subsidiaries also have operations in Europe, Canada and Asia. Learn more at AOL.com.