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Apprion Appoints Michael BeDell Vice President of Worldwide Sales

Business Wire, May 7, 2007

Pioneer of the Industrial Wireless Application Networks Taps Executive With Extensive Managed Services and Wireless Experience

MOFFETT FIELD, Calif. -- Apprion, the pioneer of the industrial wireless application networks for manufacturers, today named Michael BeDell vice president of worldwide sales, responsible for expanding opportunities in process manufacturing markets, including oil, gas, chemicals, and energy. BeDell's 25 years of industry expertise consists of extensive experience delivering enterprise managed services including on-demand wireless solutions.

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Prior to Apprion, BeDell was senior vice president of worldwide sales and marketing for USinternetworking, an AT&T company, where he led his global team in delivering highly reliable managed and professional services to cross-industry global enterprise companies. His success at building a team that will deliver $140 million in revenue in 2007 contributed directly to the acquisition by AT&T. Before USinternetworking, BeDell was senior vice president of sales and marketing at Appshop Inc., a managed services provider. BeDell was responsible for $25 million in revenue and $40 million in total contract bookings, and was instrumental in achieving a 100 percent year-over-year bookings growth and four straight quarters of positive EBITDA, which led to a successful sale of Appshop to USi. Prior to Appshop, BeDell was senior vice president of worldwide sales at Savi Technology, Inc., where he helped deploy and manage the world's largest wireless closed-loop supply chain tracking system. BeDell's experience also includes KPMG/BearingPoint, where he was a partner and managing director for the Oracle and i2 programs.

"Michael's expertise in providing managed services and his experience developing markets for wireless, RFID, and other technologies will ensure we focus our energies for maximum business growth," said Stephen Lambright, Apprion's CEO. "Because he approaches wireless technologies and networks from a services perspective, he's a perfect fit for taking Apprion's promise of wireless industrial application networks that optimize plant operations, reliability, and security to an expanded customer base. Mike rounds out our successful executive team and will be a tremendous asset as we begin to scale our marketing and sales efforts."

"The need for greater operational efficiency and higher productivity are driving demand for Apprion's solution for cost-effectively integrating, managing, monitoring, and extending disparate wireless systems and devices within the plant," said BeDell. "Apprion offers customers a very clear value proposition, the opportunity to optimize performance and lower total cost of ownership for all their wireless systems, leading to significant increases in productivity and efficiency, along with lower overall operational costs."

About Apprion

Apprion's ION System optimizes the security, reliability, manageability, performance and value of disparate wireless systems and devices. ION provides the only multi-vendor, standards-based industrial wireless application network for plant management and IT personnel in various industries, including chemicals, oil and gas, power generation, and other manufacturing operations. Headquartered at the NASA Research Park in Moffett Field, Calif., Apprion is led by experts in industrial networking and security, wireless technologies, RFID, and systems engineering. For more information, visit www.apprion.com.

Business Services Industry

Apprion Appoints Michael BeDell Vice President of Worldwide Sales

Business Wire, May 7, 2007

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