Merkle Thrives Using SAS® Analytics

Business Wire, May 8, 2007

Company's Enterprisewide Use Of SAS([R]) Analytics Boosts Client ROI

CARY, N.C. -- SAS, the leader in business intelligence, is helping to drive innovation at Merkle by equipping the company with advanced, data driven marketing tools. Merkle, one of the nation's largest database marketing agencies, considers SAS Analytics to be a strategic tool that helps them to deliver advanced "left-brain" marketing approaches to clients within business-to-consumer market segments.

"SAS business intelligence tools help us create a wide array of custom solutions for some of our top clients," said Steve Briley, Chief Statistical Officer at Merkle. "We deploy nearly 1,000 models and analytical projects annually, and SAS software offers the capability, scalability and flexibility that we require in a solution. SAS is a key tool provider that helps us deliver the approaches that our clients require to maximize the return on investment on their marketing dollars."

SAS Analytics reveal data driven insight for better decisions. Customers use SAS for collection, classification, analysis and interpretation of data to gain insight and reveal patterns, anomalies, key variables and relationships. SAS Analytics software helps organizations reduce uncertainty, predict with precision, and optimize performance.

"For three decades, SAS has succeeded in developing the industry's most trusted analytics capabilities," said Mike Gilliland, SAS Analytics Marketing Manager. "Our ongoing investment in research and development gives SAS customers the latest and most powerful methods available. And, like Merkle, all SAS customers know they can rely on this solid analytical foundation to obtain the high quality of results they need and get these results fast."

About Merkle

Merkle is one of the nation's largest- and fastest-growing database marketing agencies. Through its quantitative, information-based marketing approach, Merkle helps its clients maximize their return on marketing investments. Merkle provides customer strategy, business intelligence and analytics, data sourcing, media targeting and measurement, creative and production management, and marketing technology solutions to FORTUNE 1000 companies and major nonprofit organizations. With more than 800 employees, the privately held corporation is headquartered near Washington in Lanham, MD, with additional locations in Boston, Chicago, Denver, Philadelphia, San Francisco, Seattle and Hagerstown, MD. For more information, contact Merkle at (877) 9-MERKLE or visit www.merkleinc.com.

About SAS

SAS is the leader in business intelligence software and services. Customers at 43,000 sites use SAS software to improve performance through insight into vast amounts of data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products. Only SAS offers leading data integration, intelligence storage, advanced analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW([R]). www.sas.com

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. [R] indicates USA registration. Other brand and product names are trademarks of their respective companies.(c) 2007