JumpTap Garners Industry Recognition from Leading Business and Mobile Industry Trade Media

Business Wire, May 8, 2007

FORTUNE, Red Herring and FierceWireless acknowledge JumpTap as one of the foremost providers of mobile search and advertising

CAMBRIDGE, Mass. -- JumpTap, Inc., a pioneer in the development of innovative, carrier-centric mobile search technology, today announced that it has received accolades from some of today's leading business and mobile technology trade publications.

FORTUNE magazine's May 14th issue article entitled, "Innovators at the Gate," profiles JumpTap CEO Dan Olschwang as the leader of one of the industry's most "disruptive" technologies, namely mobile search and advertising. In the publication's pull-out section, Olschwang is included among 23 other business executives called out by FORTUNE's editors as people who are pushing their way through traditional barriers and finding tremendous success. FORTUNE's May 14 issue will be on newsstands shortly and can currently be found online at: http://money.cnn.com/galleries/2007/fortune/0704/gallery.fortune_ innovators.fortune/11.html (Due to the length of this URL, it may be necessary to copy and paste it into your Internet browser's URL address field. You may also need to remove an extra space in the URL if one exists.)

Red Herring magazine (http://www.redherring.com) recently chose JumpTap as a finalist for the Red Herring 100 Award, a selection of the 100 private companies based in North America that play a leading role in innovation and technology. The Red Herring editorial board surveyed the entrepreneurial scene throughout the North American region and identified the top 200 out of more than 800 closely evaluated companies that are leading the next wave of innovation. Red Herring's annual lists of top private companies are an important part of the company's tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

In addition, FierceWireless has named JumpTap to its annual "Fierce 15" list (http://www.fiercewireless.com/Fierce15/2007/jumptap), designating it as one of the top wireless companies of the year. FierceWireless editors evaluated hundreds of organizations, and found JumpTap to be amongst the "fiercest," proven by their creativity and innovations in the marketplace. The FierceWireless "Fierce 15" celebrates the spirit of being "fierce" - championing innovation and creativity, even in the face of intense competition.

"Mobile search and mobile advertising are two of the hottest areas of the mobile industry. JumpTap's white-label search solution has resonated with both domestic and international operators," said Sue Marek, Editor-in-Chief of FierceMarkets.

"We are thrilled with all the accolades we have received from these top business and mobile trade publications - and from the industry as a whole," stated Dan Olschwang, JumpTap's CEO. "The Red Herring and FierceWireless awards, as well as our inclusion in FORTUNE's latest issue as an 'industry disruptor' are testaments to our services, as well as to all of the hard work our dedicated employees have put into making JumpTap the leading vendor in the mobile search and advertising space. JumpTap is committed to providing mobile carriers and advertisers with the best possible solutions for improving mobile search for subscribers, targeting the right customers and increasing mobile revenues. In doing so, we plan on continuing our rate of success and worldwide growth in this quickly changing market."

JumpTap has quickly established itself as a mobile search innovator and the industry's leading provider of white label mobile search solutions by offering mobile carriers technology that dramatically improves the overall search experience for their subscribers. Mobile carriers that launch JumpTap's mobile search technology watch key drivers steadily increase, including unique users, searches per user, click-through rates, and conversion rates.

About FierceMarkets

FierceMarkets is a digital business media company serving vertical markets with email newsletters, web sites, and live events. Based in Washington, DC, FierceMarkets publications reach more than 400,000 executives in over 100 countries every business day. Current publications include FierceBioResearcher (http://www.fiercebioresearcher.com), FierceBiotech (http://www.fiercebiotech.com), FierceCIO (http://www.fiercecio.com), FierceDeveloper (http://www.fiercedeveloper.com), FierceEnterprise (http://www.fierceenterprise.com), FierceFinance (http://www.fiercefinance.com), FierceGameBiz (http://www.fiercegamebiz.com), FierceHealthCare (http://www.fiercehealthcare.com), FierceIPTV (http://www.fierceiptv.com), FierceMobileContent (http://www.fiercemobilecontent.com), FierceSarbox (http://www.fiercesarbox.com), FierceVoIP (http://www.fiercevoip.com), FierceWiFi (http://www.fiercewifi.com), FierceWireless (http://www.fiercewireless.com), and IT-Wireless (http://www.it-wireless.com).