WorkLight™ Connects With Innovators at Software 2007

Business Wire, May 9, 2007

Enterprise 2.0 Company Showcases Technology at Prestigious Thought-Leader Event

YAKUM, Israel & SAN FRANCISCO -- WorkLight[TM] will showcase its flagship WorkLight product in the Innovation Showcase Theater at Software 2007 today. The conference, which spotlights leaders and trendsetters in the enterprise software industry, attracts an audience of enterprise innovators who are looking for ground-breaking business solutions.

"Software 2007 attendees are leading the way in seeking exciting, new solutions for the enterprise," said M.R. Rangaswami, Sand Hill Group co-founder and Software 2007 executive conference director. "WorkLight is a company that we believe will play a notable role in the evolving software ecosystem."

WorkLight is a server-based product that extends the reach of enterprise applications to allow non-technical staff to access the application data they need to do their jobs via tools like RSS, personalized home pages, widgets and gadgets, instant messaging and others. By deploying WorkLight in the enterprise, companies realize significant productivity gains while vastly improving their "soft-core" users' experience in accessing "hard-core" enterprise application data. For the first time, these personnel can now easily find and use the information they need to do their jobs, quickly, efficiently and securely.

"Software 2007 is a great event to meet early adopters and decision-makers who are actively seeking business-enabling technologies," said David Lavenda, vice president of marketing and product strategy for WorkLight. "Our appearance in the Innovation Showcase provides a great platform to articulate the business value that WorkLight brings to these influential market makers and their organizations by extending complex application data to the many non-technical personnel who run the business."

WorkLight's presentation is expected to intrigue innovation seekers who are attending Software 2007 in search of new and original offerings to address painful business issues.

About WorkLight[TM]

WorkLight[TM] (formerly Serendipity Technologies) provides customized and personalized "Web 2.0-style" access to corporate data that reside in enterprise applications. With WorkLight, employees themselves define how information they need is aggregated and presented, regardless of the source -- within the firewall or publicly available online from the Web. Most importantly, organizational access control and security policies are enforced.

WorkLight's benefit is a substantial productivity gain, since people can find and use the information they need to do their jobs, quickly, efficiently and securely. Its enterprise-ready technology is scalable and conforms to existing and future corporate security and access-control policies. WorkLight received the "Stay Organized" award at Microsoft's 2007 Under the Radar Conference for emerging technologies aimed at improving efficiency and productivity. It was also named a Red Herring International finalist in recognition of new technologies that have strategically shifted U.S. and international markets. For more information, visit www.myworklight.com.