Noetix and Florida Rock Industries Recognized as DM Review 2007 Innovative Solution Award Winners

Business Wire, Nov 1, 2007

REDMOND, Wash. -- Noetix([R]) Corp., a software provider that automatically generates business intelligence (BI) content from enterprise applications, today announced that DM Review Magazine has selected its customer, Florida Rock Industries, as a 2007 Innovative Solutions Award winner in the Business Intelligence/Analytics category.

"Our panel of judges deliberated extensively to choose the solutions they felt best exemplified unique software solutions or a new application of traditional software to achieve great business value," said Mary Jo Nott, editor-in-chief, DM Review. "The competition was fierce this year with submissions in nine categories."

DM Review's Innovative Solution Award was created to recognize solutions that are groundbreaking and provide quantifiable business value. Oftentimes, product submissions are used in ways that the implementer never originally intended, but reap great benefit. Through this award, DM Review aims to highlight these stories because they are creating competitive advantage and positive ROI in the marketplace.

Florida Rock Industries, a provider of construction materials and concrete aggregates with annual sales of over $2 billion, was recognized for its implementation of a BI solution from Noetix. The solution enabled the creation of customer self-service dashboards which lead to a significant ROI for Florida Rock.

"This dashboard solution resolved a major source of contention in our industry in which our customers, through the basic business process of product delivery with third party contractors involved, lose or never receive basic documents that they require in order to pay us," said Dave DeVore, manager, Application Development. "By providing this essential solution, the most critical factor in late customer payments has been solved. We have seen our 'Days Sales Outstanding' figure go down dramatically as customers are able to get any document they need, whenever they need it and pay promptly."

Today, instead of having to call and wait for information, Florida Rock customers can sign on to a secure system that takes them directly to a Noetix Dashboard that is custom filtered specifically for them. It shows them their accounts receivable buckets, allows them to view their most recent fifty open invoices and all the tickets associated with each, plus view receipts or checks that have been posted to their accounts. In addition, the dashboard provides a list of local Florida Rock locations in the event that they need to do more business. Essentially, Florida Rock's customers are able to access a great deal of information about their business in a matter of seconds.

About DM Review

DM Review empowers both the business and IT audience with the latest strategies for rolling out and optimizing technology investments. Published monthly, DM Review provides product reviews, best practices and cutting-edge commentary from the leading Business Intelligence and Data Management experts. Areas of coverage include: business process management, business performance management; customer relationship management including customer data integration; data integration, database and application management, data warehousing, ETL, EII, and EAI. This information is also available online at www.dmreview.com.

About Noetix

More than 1,300 customers worldwide use Noetix to quickly and cost-effectively access the enterprise application data they need to make important business decisions every day. Noetix provides software that automatically generates metadata from enterprise applications, enabling immediate access to data. Unlike most business intelligence tools that require weeks of extensive manual mapping to be set up and maintained, Noetix uses patented technology to automatically discover and produce metadata based on customers' specific implementations of Oracle E-Business Suite or Siebel Business Applications. Noetix provides this business intelligence content with easy search and navigation capability, empowering users to quickly generate the ad hoc, operational reports needed to make critical and timely business decisions. Noetix's proven technology is being used by industry-leading customers worldwide, including: CompUSA, Motorola, Starbucks, Toshiba, Welch's, and Visa. The company is headquartered in Redmond, Wash., with international operations in London and Hyderabad, India.

Noetix is a registered trademark of Noetix Corp. Oracle, JD Edwards, PeopleSoft, and Siebel are registered trademarks of Oracle Corporation and/or its affiliates. All other product and company names herein may be trademarks of their respective owners.