Comdata® Announces Strategic Alliance with Qualcomm to Offer Innovative Service to Retailers and Consumers

Business Wire, Nov 1, 2007

BRENTWOOD, Tenn. -- Comdata([R]) Stored Value Solutions, Inc., a wholly owned subsidiary of Comdata Corporation, today announced a strategic alliance with Qualcomm, a leading developer and innovator of advanced wireless technologies and mobile data solutions, to deliver services that make managing gift cards as easy as using cell phones.

Comdata and Qualcomm, in collaboration with wireless network operators, have aligned to provide a service to Comdata's 500 major retail clients and 600 million gift card users that will allow them to check and store their gift card balance information using mobile phones, rather than going to the retail store, going online or calling a voice response system.

The service will offer convenience to cell phone consumers and give retailers the opportunity to communicate one-to-one messages with consumers who have opted-in to receive them and are inquiring about their cash balance on their gift cards. The retailer now has an opportunity to drive incremental traffic to its store by positioning a "call to action" message along with the gift card balance to the shopper who has opted in to receive such messages.

"When consumers request a gift card balance via SMS messaging on their cell phones, Comdata Stored Value Solutions clients can also send targeted messages," said Bob Skiba, executive vice president and general manager of Comdata Stored Value Solutions. "The service uses a Web interface that lets retailers include announcements or promotions to customers who have opted-in to receive them, allowing retailers to communicate special items, discounts and customer offers that will drive traffic to their stores, encourage redemption of their gift card and increase sales."

"Comdata and Qualcomm are working together to deliver a complete suite of mobile services to the gift card and loyalty markets, only the first of which is this balance inquiry service," said Joan Waltman, president of Qualcomm Enterprise Services. "We are delighted that because of Comdata and Qualcomm, in collaboration with wireless network operators, so many people of all ages will experience the freedom and convenience of this new mobile service."

"The synergy between our two companies is excellent," said Skiba. "Comdata is an industry leader in stored value products, supporting 500 of the world's top retailers, and Qualcomm is a leader in mobile data solutions. Together, we're well positioned to mobilize the retail ecosystem. We look forward to providing this exciting service to all our retailers for their customers around the world."

About Comdata Corporation

Comdata([R]) Corporation (www.comdata.com) is redefining the movement of money and information through innovative payment solutions. Comdata provides custom solutions for a wide range of industries such as transportation, retail, government services, aviation, construction, service businesses, restaurants and hospitality. Innovative electronic payment solutions range from credit and debit cards, gift and loyalty cards, fleet, fuel, payroll, purchasing and T&E. As a full-service merchant processor, Comdata's platforms support both its proprietary and branded card networks, as well as card processing for all card types. Headquartered in Brentwood, Tennessee, Comdata employs more than 1,600 people worldwide. Comdata is a wholly owned subsidiary of Minneapolis-based Ceridian Corporation (NYSE: CEN).

About Ceridian

Ceridian Corporation is a business services company that helps its customers maximize the power of their people, lower their costs and focus on what they do best. The Company serves businesses and employees in the United States, Canada and Europe. Ceridian is one of the top human resources outsourcing companies in each of its markets, and offers a broad range of human resource services, including payroll, benefits administration, tax compliance, HR information systems and Employee Assistance Program (EAP) and work-life solutions. Through its Comdata subsidiary, Ceridian is a major payment processor and issuer of credit cards, debit cards and stored value cards, primarily for the trucking and retail industries in the United States. www.ceridian.com