Business Services Industry

Sybase 365 Pioneers Natural Language Service for Mobile Messaging

Business Wire, Nov 12, 2007

Enables Consumers to Interact With Mobile Service Providers Using Their Own Words

MACAU -- Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in messaging interoperability and mobile content delivery, today announced the availability of Answers 365[TM], a unique "natural language" service enabling SMS communication between consumers and mobile service providers without the need for complex keywords and multi-level, menu-driven applications. Answers 365 makes mobile services intuitive and easy-to-use, enabling even first-time mobile users to request information and services using their own words.

"Answers 365 is the next-generation user interface for mobile messaging. It makes mobile services accessible to users in the same way that graphical user interface made computers widely accessible during the rise of the PC," said Marty Beard, president, Sybase 365. "Consumer adoption is always dependent on making a technology or service user-friendly. Answers 365's intuitive interface and natural language capability will advance and improve user adoption of a wide variety of mobile services."

Answers 365 builds on the Sybase[R] iAnywhere[R] Answers Anywhere[TM] platform and combined with the Sybase 365[TM] global messaging operator-grade network delivers a significant value-add service that is unique to the mobile messaging industry. Answers 365's intuitive system is smart enough to understand common misspellings, multi-part queries, slang, and synonyms, making it an effective and efficient channel for communication. The result is that mobile service providers can expect to see much higher adoption rates.

The recently launched Sybase mBanking 365[TM] product, includes a natural language feature, enabling customers to respond to alerts from their bank and easily access personal account information and services, anytime, anywhere, using their own words.

However, financial services is not the only segment where natural language technology can be effectively utilized. Different types of enterprises can include Answers 365 as part of a mobile services offering.

A recent customer win from the broadcast industry is Cornershop Entertainment, the wireless media arm of the Essel Group, and the company that runs Zee TV, one of India's biggest media channels. Cornershop Entertainment will launch a variety of natural language based mobile services across India using Answers 365.

"Cornershop Entertainment chose Answers 365, because we want to allow our customers to use their own words to request information or to access and buy content on their mobile. This is very important in increasing adoption rates of our mobile services, that contribute a healthy revenue stream to our company," said Vishal Malhotra, CEO of Cornershop Entertainment.

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), leads the world in the global delivery and settlement of mobile messaging interoperability, and the management and distribution of mobile content. Processing more than 8 billion messages per month, Sybase 365 reaches more than 700 mobile operators around the world. For more information, visit: www.sybase.com/365.> Sybase, Sybase 365, iAnywhere and Answers 365 are trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Special Note: Statements concerning Sybase 365's future prospects, products and business relationships are forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could ultimately affect such statements are detailed from time to time in the Sybase, Inc. consolidated Securities and Exchange Commission filings, including but not limited to its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Company's web site).