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Canon U.S.A. Announces New Baby Photo Contest

Business Wire, Nov 13, 2007

Technology Leader Also Teams Up with Enfamil to Provide New Mothers with Baby's First Photo Book

LAKE SUCCESS, N.Y. -- Canon U.S.A., Inc., a leader in digital imaging technology, has announced a "New Baby Photo Contest" offering contestants the opportunity to share eligible images of new additions to their family, and possibly win a prize that will help to pay for future education costs.

"When a newborn is welcomed into the family, parents want to make sure every precious memory is captured and preserved," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "By entering this photo contest, parents will be able to share these joyous and once-in-a-lifetime moments with others, while also having the opportunity to win prizes that can allow them to capture more milestone events."

To kick-off the contest, Canon is teaming with renowned baby products brand, Enfamil, to include brochures and a photo book with Enfamil's diaper bag, given for free to new mothers at participating hospitals. The brochure will have more information about the contest, and even a special offer for moms who receive the diaper bag. Approximately one million of these diaper bags are expected to be distributed by April 2008.

New mothers who did not receive an Enfamil diaper bag can also enter the Canon "New Baby Photo Contest" from December 1, 2007 until May 30, 2008 by visiting www.canonestore.com/babyphoto with the ability to upload up to six eligible photos. The finalists will be announced on July 1, 2008 and the public will be able to vote for their favorite photos from among the finalists. The winner will be awarded a grand prize of $10,000, which would be applied toward the winning child's future education. In addition, 1st, 2nd, and 3rd prizes will be awarded, which include:

<                   <  First Prize

One (1) Canon EOS 40D Digital SLR Camera and
<                   <  (Three Winners)

One (1) Canon SELPHY ES2 Compact Photo Printer
<                   <

(Approximate Retail Value: $1700)
<                   <


<                   <  Second Prize

One (1) Canon PowerShot Digital ELPH Camera and
<                   <  (Three Winners)

One (1) $200 Babies R' Us Gift Certificate
<                   <

(Approximate Retail Value: $550)
<                   <


<                   <  Third Prize

One (1) Canon PIXMA MP970 All-In-One Photo Printer
<                   <

and
<                   <  (Ten Winners)

One (1) $100 Babies R' Us Gift Certificate
<                   <

(Approximate Retail Value: $400)

For more information, including rules, about the Canon "New Baby Photo Contest," please visit www.canonestore.com/babyphoto.>

About Canon U.S.A., Inc.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranking third overall in the U.S. in 2006 , with global revenues of $34.9 billion, is listed as one of Fortune's Most Admired Companies in America and is on the 2007 BusinessWeek list of "Top 100 Brands." To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/pressroom.> IFI Patent Intelligence, January 11, 2007