Business Services Industry

Salon City, Inc. Launches New Network, Website and Webisode Series

Business Wire, Nov 13, 2007

WEST HOLLYWOOD, Calif. -- Salon City, Inc. (OTC:SLON) announced today that it has launched its newly redesigned website, featuring its new webisode series, Hollywood CeleBeauty, on schedule as promised. The November 13th launch of both the website and webisode series was timed to coincide with the "On Sale" date of the December issue of SCI's flagship publication, Salon City magazine.

Visitors to the all-new www.saloncity.com are greeted by the voice of Hollywood CeleBeauty host Cristina Gibson, announcing, "Salon City Network, where Life is Beautiful" as the show opens. New Hollywood CeleBeauty webisodes are expected to air in conjunction with the "On Sale" date of each new issue of Salon City. Each webisode segment will feature integrated branded entertainment from sponsors and advertisers.

"Now that we've achieved this significant milestone, we intend to fully leverage and expand our content, partnerships and capabilities," said SCI president and CEO Steven Casciola. "We now offer viewers a fully digital edition of the magazine, taped podcast interviews, and our own online entertainment web show with ongoing programming. From here, we will attract an expanding global audience and continue to create momentum and acceleration of our Salon City Network through 2008."

The project was headed up by Casciola; Van Vandegrift, executive producer of matrixx productions which produces Hollywood CeleBeauty; and webmaster Lucas Cardonas of Molecule Design Studios.

ABOUT SALON CITY, INC.

Salon City, Inc., the leading media company for beauty entertainment and the first to brand the genre, publishes Salon City magazine, where Life is Beautiful(SM). It is distributed nationally by Time Warner Retail, a Time Warner Company (NYSE:TWX), and internationally by Kable Distribution Services, an AmRep company (NYSE:AXR), in 31 countries around the world.

Visit www.saloncity.com or email SLON's Investor Relations Department at info@saloncity.com. Join the weekly conference call every Thursday at 4pm EST (605/725-1900, Code: 010405).

Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the Company. Consequently, actual results may, and probably will, differ materially from the results contemplated in such forward-looking information.

COPYRIGHT 2007 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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