Sony Ericsson Ranked Highest in Wireless Handset Customer Satisfaction Study by J.D. Power and Associates

Business Wire, Nov 15, 2007

Study Finds Sony Ericsson Leads in Overall Customer Satisfaction for a Handset Brand

RALEIGH, N.C. -- For the second time, Sony Ericsson ranked highest in U.S. overall customer satisfaction performance among wireless mobile phone brands in the J.D. Power and Associates 2007 Wireless Customer Satisfaction Study(SM). Last week, Sony Ericsson also ranked highest among wireless mobile phones brands in the J.D. Power and Associates Canadian Wireless Customer Satisfaction Study.

"Sony Ericsson continues to show a strong commitment to the North American market with an expanding portfolio of compelling devices for every consumer," said Najmi Jarwala, president of Sony Ericsson North America. "Receiving the top ranking in the J.D. Power and Associates study is a reflection of Sony Ericsson's ongoing ability to deliver eye-catching, feature-rich and high-quality products that enhance the consumer experience."

In the U.S., Sony Ericsson ranked highest among mobile phone brands with a score of 741, significantly above the industry average. Sony Ericsson received significantly higher than industry average scores in features and battery function categories. The brand ranks higher than the industry average in physical design, operation and durability factors. In Canada, the company ranked highest among mobile phone brands with a score of 728, performing particularly well in the features, physical design, battery and operation factors.

The study measured customers' satisfaction with wireless handsets based on five key product performance factors, including physical design, operation, features, handset durability and battery function.

A joint venture between Sony and Ericsson, Sony Ericsson entered the wireless handset market in 2001. Since its inception, it has released a number of Sony co-branded handsets, including the music-centric Walkman[TM] brand and the imaging-focused Cyber-shot[TM] brand in 2005 and 2006, respectively.

For more information about Sony Ericsson or its products, visit www.sonyericsson.com/us.> Legal Information

The Liquid Identity logo is a trademark or registered trademark of Sony Ericsson Mobile Communications AB. Sony, the WALKMAN logo and symbol, and Cyber-shot are trademarks or registered trademarks of Sony Corporation. Ericsson is a trademark or registered trademark of Telefonaktiebolaget LM Ericsson. All other marks used herein are the property of their respective owners. (c) 2007 Sony Ericsson Mobile Communications (USA) Inc. All rights reserved.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.sonyericsson.com.

Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on cell phone ratings, car reviews and ratings, car insurance, health insurance and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.