New B2B Branding Ideas Report Available Now

Business Wire,  Nov 23, 2007  

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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c75338) has announced the addition of "Stop Branding Your B2B Product (and how to spend your newfound marcom dollars!)" to their offering.

For businesses selling to other businesses through people - a direct sales force, or perhaps execs may be doing the selling for smaller companies. Ideally for companies that are trying to make the big sale to the corner office or executive folks. Although companies that are selling to the "operational" level will find some value too.

What's it about?

Your organization could have a best-in-class offering, but if your ideal targets don't know about it, how long can you stay in business? While investing nothing in communicating to your target market isn't a good idea, it's not quite as bad as poorly investing.

How can you know what is a smart investment in marketing communication efforts and what's a waste of time?

First, it's critical to unlearn the ineffective approach to B2B Marketing and understanding how the B2B sale is vastly different from the B2C sale.

We'll pick apart the current marketing methodology (Branding) came to be in order not to repeat mistakes.

Then, we'll analyze the B2B sale process to understand how marketing can best support it.

Finally, we'll review the strategy and tools needed to build a great Marketing Communications plan.

What will the class cover?

In this seminar archive, you'll learn:

-Why time spent on Branding initiatives is a waste of time.

-The Don't's of Branding and the pitfalls to avoid.

-The Do's of great marketing communication tactics.

-How you can analyze your targets and influencers to ensure you're communicating in a way that they can understand.

-Why you need to stop communicating what you want your targets to know and start communicating what they need to hear.

-How understanding the tenets MindTime[R] can help.

-And we'll leave plenty of time for Q&A to ensure you get your most-pressing B2B questions answered.

How do you know if you need this class?

-If you stopped producing any new marketing materials for 12 months, would revenue generation suffer? If "no," then your marketing materials may not be very effective, and you could use the class.

-Do you struggle with Branding, marketing, names, identities, re-branding, differentiating your organization from the competition? If "yes," then you're a candidate for this class.

-Are your sales and marketing teams in harmony or is there contempt between the two orgs? If there's little harmony, then this class is for you.

For more information visit http://www.researchandmarkets.com/reports/c75338

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