TSMGI Welcomes Two Heavy Hitters to its Sports Marketing Team

Business Wire,  Nov 26, 2007  

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CHICAGO -- Jordan Bressler, President of TSMGI (The Specialized Marketing Group, Inc.) announced two new additions to his company's rapidly growing Sports Marketing division: Scott Shniderman and Jeff Schulman.

Shniderman joins TSMGI as Account Supervisor and will act as lead on the Sports Marketing team. In this role, he will be instrumental in directing creative marketing programs for clients such as USG, Valvoline, and McDonalds, and in maintaining the company's high level of service to these valued partners.

Shniderman brings a strong background in sports marketing, having worked in PR and sales for the Chicago White Sox and the Indiana Pacers. He also has worked in advertising for the National Basketball Association. He earned his Masters Degree in Sports Administration from Northwestern University.

Schulman joins the company as Senior Account Executive on the Sports Marketing Team. His primary role will be to assist in the daily activities for the USG and Valvoline accounts of TSMGI's Sports Marketing division.

Schulman brings a strong and storied client service background with several high-profile, Chicago-area advertising agencies. Most recently, Schulman worked with Chicago's Tenthirty, where he was responsible for account management and creative strategy initiatives for well known clients such as Allstate and Visa. Schulman also helped implement innovative direct mail and marketing plans during his tenure with another Chicago agency, Euro RSCG. He earned his M.B.A. from Bradley University.

According to Bressler, the addition of both Shniderman and Schulman to the company's Sports Marketing team supports the steady growth that the Sports Marketing team has seen in the last few years. "The Sports Marketing team is a healthy part of TSMGI's success, and bringing Jeff and Scott on board will help us cultivate further growth while insuring the innovative, attentive account service that is TSMGI's distinguishing characteristic."

TSMGI services a wide variety of Fortune 500 companies in the areas of Sports, Promotional, and Event Marketing. Specializing in brand-enhancing programs that embrace creativity, innovation and excitement, TSMGI combines the personalized attention and passion of a small business with the cutting-edge capabilities of a larger one. TSMGI - let us show you how it's done. Visit us on the Web at www.tsmgi.com.

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