American Express Online Promotion Offers Free Gadget Lover's Card with Gift Card Purchase

Business Wire, Nov 28, 2007

Buy Five American Express[R] Gift Cards in One Online Order, Receive Free Gadget Lover's Card Worth $25 for Purchases of this Season's Most-Wanted Electronics at Select Retailers

www.americanexpress.com/gift

NEW YORK -- Holiday shoppers and gadget gurus can reap new rewards at high-end electronics retailers this holiday season. American Express today introduced an online promotion enabling shoppers to receive a free Gadget Lover's Card worth $25 from American Express Incentive Services when they purchase five American Express Gift Cards in one order through December 31, 2007.

The Gadget Lover's Card can be redeemed for three months after the date of issue at U.S. locations of participating electronic retailers, including f.y.e., Sam Goody, The Sharper Image[R], and Suncoast.

"With consumer electronics in such high demand, American Express is looking to make the holiday shopping experience simpler and more rewarding," said Stefan Happ, vice president and general manager, American Express Gift Cards. "With our Gadget Lover's Card, we are offering American Express Gift Card customers something extra to use when shopping for the hottest new gadgets this year."

The Apple iPhone, Sony's Playstation 3, Samsung's 46-inch flat-screen television, the Creative Zen MP3 player (16 GB version), and the Apple iPod Touch top the list of most wanted gadgets, according to CNET.com. Nearly four in six Americans (37%) say they will shop for consumer electronics this year, according to a new American Express Gift Card Survey. Among shoppers 18-24 years old, the number of gadget givers jumps to six in ten (60%).

Shoppers can take advantage of this online promotion by visiting the American Express Web site, www.americanexpress.com/gift, purchasing any five American Express Gift Cards, completing a rebate form found on the Web site and mailing it to the address noted on the rebate form. All forms must be received by January 21, 2008, with a limit of one Gadget Lover's Card per household.

The American Express[R] Gift Card can be redeemed at U.S. retailers and restaurants that accept American Express Cards, and lets the recipient choose from millions of things and experiences. The Gift Card is available in denominations ranging from $25 to $500 and can be refunded if lost or stolen.

In addition to the American Express Gift Card, American Express offers themed Gift Cards, including Gift Cards Especially(SM) for Kids, Teens, Birthdays, Dining, Movie Lovers, and the Bride and Groom. All American Express Gift Cards come with special offers available at best-of-brand retailers, restaurants and merchants. For more information about American Express Gift Cards, visit http://www.americanexpress.com/gift.> About American Express

American Express Company is a diversified worldwide travel, financial and network services company founded in 1850.

American Express is a leader in prepaid products. In addition to the 116-year old American Express Travelers Cheque - the preeminent brand welcomed worldwide - the Company issues other prepaid products including Cheques for Two, Gift Cards, Gift Cheques, and a range of corporate incentive prepaid products through American Express Incentive Services, a joint venture with Maritz Inc. For more information visit http://www.americanexpress.com.

Terms, conditions and restrictions apply to American Express Gift Cards and American Express-branded Gadget Lover's Card and this promotional offer. Merchants and offers are subject to change without notice. For a full list of retailers that accept the Gadget Lover's Card, visit www.electronicpoints.com. Gadget Lover's Card is valid for 3 months after the date of issue; unused points will be forfeited the first day after the valid thru date, subject to applicable law. Gadget Lover's Card cannot be redeemed for cash and is not transferable. Offer limited to one redemption per household or address. Offer valid for purchases made on the American Express Gift Card site by 12/31/07. To be eligible, you must purchase any 5 American Express Gift Cards on the American Express website in one order session. Purchases of Personalized and Customizable products are not eligible. Rebate Form must be postmarked by 1/21/08. Gadget Lover's Card will not be mailed to PO boxes, alternate return addresses or addresses outside of the U.S. Some restrictions on merchant acceptance apply to the American Express Gift Card. The American Express Gift Card is not for use at airline, hotel, car rental, telecom, or ATMs. It cannot be used outside of the U.S. Additional restrictions apply. For more information, visit www.americanexpress.com/gift.>

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