Search Engine Strategies Chicago 2007 To Address Search Industry's Hot Topics

Business Wire,  Nov 30, 2007  

• E-mail
• Print
• Link

Noted marketing authorities Seth Godin, Don Schultz and Jack Myers to Speak at 9(th) Annual SES Chicago Conference

CHICAGO -- Monday marks the opening of Search Engine Strategies Chicago 2007 (www.SearchEngineStrategies.com/chicago), featuring an extraordinary combination of high-profile speakers, four-star rated sessions and specialized educational tracks. The event, set for the Chicago Hilton on December 3-7, 2007, will be headlined by best-selling author and marketing visionary Seth Godin among others.

This year's conference hones in on current issues facing marketers--from social media to search privacy to click fraud. Marketers will have a firsthand opportunity to learn from noted search industry experts. During four and a half days of content-rich search sessions, attendees will gain practical knowledge for issues such as mobile search, web analytics, and global search.

SES Chicago highlights include:

* Keynote addresses by Seth Godin and Don Schultz-- Founder of Squidoo and Yoyodyne, Godin forever altered the way that people think about marketing. Schulz is Professor (Emeritus-in-Service) of Integrated Marketing Communication at Northwestern University and the author of thirteen books, including Brand Babble: Sense and Nonsense About Brands

* Orion panels on Search, Privacy and Community in the Digital Age and Universal, Blended and Vertical Search

* Strategic development workshops--including Search Around the World, There's Still Money on the Table, and Igniting Viral Campaigns--that set the stage for subsequent educational sessions

* Specialty tracks focused on issues ranging from advanced PPC to multimedia, retail, organic, fundamentals and more

Organized and hosted by world-renowned search authority Kevin Ryan, SES Chicago arms attendees with actionable information to grow their businesses through the latest knowledge in the search industry. The world's most comprehensive gathering of search engine marketing and optimization-related providers, partners and affiliates, SES Chicago offers more than 70 sessions for everyone from newbies to the savviest marketers.

"Attendees continually share stories of how they've applied knowledge gained at SES events to further their careers and enhance their firms' positions," said Kevin Ryan, Vice President of Global Content for Search Engine Strategies, an Incisive Media property. "This year's SES Chicago will be no exception, with sought-after speakers and high-caliber educational sessions that are consistently ranked as among the best by marketing professionals."

For more information on SES Chicago and other shows in the series, see http://www.SearchEngineStrategies.com/chicago.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

COPYRIGHT 2007 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning