Pepperidge Farm Introduces Puff Pastry Mini Shells

Business Wire, Nov 5, 2007

The Perfect Complement for Entertaining This Holiday Season

NORWALK, Conn. -- Foodies and culinary professionals rejoice! Just in time for the holiday entertaining season, Pepperidge Farm introduces Puff Pastry mini shells, which rise into light, flaky pastry shells ready for filling.

"Consumers requested that we create mini versions of our very popular Puff Pastry shells," said Theresa Choh-Lee, Business Director, Frozen. "We are thrilled to offer our mini shells just in time for the busiest entertaining season of the year since they're convenient, easy to use and offer endless possibilities for appetizers and bite-sized desserts."

One 9.5 ounce box of Pepperidge Farm([R]) Puff Pastry mini shells contains 24 ready-to-bake bite-sized shells that bake up in 20 minutes. They are available in the freezer section at major supermarkets, grocery stores and mass merchandisers nationwide for a suggested retail price of $3.99.

To download more than 50 new recipes using Pepperidge Farm Puff Pastry mini shells log onto puffpastry.com. Consumers can also sign up for Simple Elegance, a monthly e-newsletter, see new video demonstrations of how to use Puff Pastry, join community forums and more online.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Among the company's most popular products are Chocolate Chunk and Milano([R]) cookies, Goldfish([R]) crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse([TM]), 100% Natural and Whole Grain.

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 8 manufacturing facilities, almost 5,000 employees, 3,000 independent distributorships, and over $1 billion in sales. Pepperidge Farm was acquired by Campbell Soup Company in 1961.