Business Services Industry
Targus and Dell Join Together to Promote Environmental Preservation
Business Wire, Nov 5, 2007
As a Founding Partner of Dell's "Plant a Forest for Me" Program, Targus is Furthering Its Commitment to the Environment
ANAHEIM, Calif. -- Targus([R]) Inc., maker of the world's top-selling laptop computer cases and accessories, today announced it is partnering with Dell Inc. through the company's "Plant a Forest for Me" program. The Dell program enables organizations worldwide to share best practices and, as partners, offset the carbon impact of the electricity required to power computer equipment by planting trees in sustainably managed reforestation projects.
Targus will also participate in Dell's "Plant a Tree for Me" program, which was launched in January 2007 to provide consumers the opportunity to offset the CO2 emissions related to the use of their computer equipment. Targus will donate a portion of the proceeds of every eco-friendly Grove(TM) case sold by Dell to the program.
"Targus believes all manufacturers have a responsibility to participate in the global effort to preserve our environment and natural resources. We are proud to be a founding partner of Dell's "Plant a Forest for Me" program," stated Al Giazzon, vice president of marketing & communications at Targus. "Targus developed its line of Grove laptop cases as part of our EcoSmart(TM) Global Initiative, and we are pleased to work with Dell in an effort to better our planet now and for generations to come."
"Protecting our climate is one of the most important and difficult challenges we face today," said Tod Arbogast, director of Sustainable Business at Dell Inc. "We commend Targus for playing a vital role in building a worldwide community of partners dedicated to a cleaner environment. Our shared earth deserves no less."
Targus' new Grove laptop cases were announced last month as a part of its company-wide EcoSmart program, which is designed to promote a corporate culture of environmental responsibility. The initiative incorporates key aspect of the company's operations, from implementing a recycling program and utilizing energy efficient light bulbs, to taking a more eco-friendly approach to product packaging, such as using recycled and recyclable materials.
The Grove laptop cases include recyclable plastics and nickel-free hardware and are made of PVC-free material, which makes the production of the cases less harmful to the ecosystem. The bags fit all laptop computers up to 15.4" and come in four attractive styles: Sling ($59.99), Messenger ($49.99), Convertible Messenger/Backpack ($79.99) and a Top Loading case ($59.99).
Dell launched the "Plant a Forest for Me" program in September 2007 to enable organizations of any size or location to join with the company to protect our environment. Dell partners with The Conservation Fund and Carbonfund.org, non-profit organizations that plant trees in sustainable managed reforestation projects. Other partners include ABN AMRO, AMD, Ask.com, Salesforce.com, Staples and WellPoint. For more information on Dell's "Plant a Forest for Me" program, please visit www.dell.com/plantaforest.
> About TargusTargus invented the laptop case and continues to advance the mobile accessories category with innovative and relevant solutions for today's mobile lifestyle. Targus products enhance productivity, connectivity, and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus headquarters are located in Anaheim, Calif., with offices worldwide and distribution agreements in more than 100 countries. For more information on Targus visit targus.com.
Editor's Note: For additional information, evaluation units, high-resolution images or executive interviews, please contact Kelly Reeves at 949-509-1888 or kelly@klrcommunications.com.
Targus and the Targus logo are registered trademarks of Targus Group International. All rights reserved. All other marks may be the property of their respective titleholders.
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