Snap.com Launches Snap Ad Network

Business Wire, Nov 5, 2007

User-Demanded Content Combined with "Hypercontextual" Ad Deliver More Valuable Information

NEW YORK -- Snap.com today announced the launch of the Snap Shots Ad Network, a new program that allows advertisers to deliver content with associated context-based ads to millions of Snap Shots[TM] users.

"Snap Ad Network ads are 'hypercontextual' in that they are associated with content the user wants to see and are delivered in such a way that the user cannot help but see them," said Tom McGovern, Snap.com CEO.

Launched in November 2006, Snap Shots are a radical departure from the traditional way people browse the Web. When a Web site is Snap Shot-enabled, users request a shot by mousing-over on a link enhanced by Snap's technology; they are instantly delivered a small window providing additional content related to the subject of the link or enabled text. By delivering this contextually-relevant content, the Snap Shots service gives users a faster, more linear surfing session and offers publishers a simple way to enhance the Web site experience.

With the new Snap Shots Ad Network, advertisers may now reach users of the Snap Network through an added-value service that stands out among other ad networks in the following three ways:

* FOCUS. Each time a Snap Shot is delivered, the Snap Shot window displays both the information the user specifically requests AND a contextually-relevant advertisement, centered directly where the viewer's eyes are focused.

* REACH. Today, over 2,000,000 Web site operators, bloggers and individual Web surfers voluntarily use Snap Shots on their sites and browsers. Snap Shots is used about 15 million times daily and has been translated into 43 languages by volunteers.

* CONTEXT. Because each ad is matched to the content of the information being served, click-through rates are dramatically higher than typical Web page advertisements.

Initially, the Snap Shots Ad Network will offer three compelling ad formats that range from simple text-based units to expandable rich media. Examples of the formats can be found at http://www.snap.com/advertisers/.> Advertisers and ad agencies interested in the Snap Shots Ad Network should visit http://www.snap.com or contact Snap.com directly at 626-229-7828.

New Way for Web Site Operators and Bloggers to Make Money

In conjunction with this announcement, Snap.com today also announced Snap Shares, a new revenue-generating program for Web site owners and bloggers using Snap Shot context-based ads.

For Related Information and Graphics...

* http://www.flickr.com/photos/snapdotcom/ for graphics

* http://www.youtube.com/SnapdotcomPR for video

About Snap.com

Snap.com provides new ways for Web site owners and bloggers to enhance the content and for marketers to reach new audiences, as well as help millions of people worldwide enjoy a better Web surfing experience. Its core product - Snap Shots - is used over 500 million times per month and has been translated into 43 languages by fans around the world.

Snap.com is a network company of Idealab, a creator and operator of technology businesses, with additional funding from Mayfield Fund. Snap.com is based in Pasadena, CA.

Snap Technologies, Snap.com, and Snap Shots, are trademarks or registered trademarks of Snap Technologies, Inc. All other trademarks and registered trademarks are the property of their respective owners. (c)2007 All rights reserved.