dbaDIRECT CEO John Bostick Speaks at Conference in China

Business Wire, Nov 6, 2007

Managed Services expert will discuss "building trust networks" during conference at Zhejiang University focusing on the role of information technology in financial services

CINCINNATI -- Managed Services expert John Bostick will invoke the words of Confucius, a 14th Century mathematician, an English novelist and an American psychologist this week when he speaks at the International Conference on Information Technology for Financial Services (ICITFS) 2007 at Zhejiang University in Hangzhou, China. Bostick, CEO of dbaDIRECT, a leader in remote monitoring and automated management of database administration services, will deliver a speech on "Building Trust Networks through a Commitment to Intelligent Process and Service Design."

"Trust in your technology networks and your market community is a critical success factor in today's global economy," Bostick said. "In fact, trust networks have always been the vital element in international business."

Bostick elaborated from an historical perspective: "Go back thousands of years to the creation of money. The seller of five cubits of rice had to trust that the buyer's five Roman coins were really made of gold and could be used for other valuable goods and services. Well, trading partners back then at least saw each other face to face. Trust looms even larger in our around-the-clock world, as we purchase millions of dollars in products and services electronically from trading partners we may never see or meet in the flesh."

ICITFS 2007 provides an open discussion and exchange forum and is hosted by State Street Technology Zhejiang (SSTC), Insigma Hengtian and Zhejiang University.

Other issues Bostick will address in his speech are: two 3-part models for intelligent process and service design; and, three lessons for building trust networks.

Bostick, the author of many published columns and commentaries on Managed Services, also will share his insights on trust in the global economy in a new essay entitled "Trust is the New Money" to be released later this month.

dbaDIRECT currently manages more than 3,000 corporate databases. Data infrastructure as a managed service is suited for data-intensive companies in the financial services, retail, utility and consumer packaged goods industries. dbaDIRECT's broad appeal is because it is one of the only service providers that can manage most major database platforms: Oracle, UDB DB2, Sybase, SQL Server, MySQL, and DB2 for the Z Series Mainframes.

Data IM (data infrastructure as a managed service) is a scaleable set of automation, processes and expert services that enables companies to focus on higher-value, close-to-the-business IT alignment. dbaDIRECT has been a pioneer and leader in the Data IM market since 1998.

About dbaDIRECT Inc.

dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management and is the only company to provide complete support for all major database platforms (Oracle, UDB DB2, DB2 z/OS, Sybase, SQL Server, MySQL) using the ONguard IM process. dbaDIRECT manages thousands of databases for more than 100 clients worldwide, half of which are Fortune 1000 and Forbes Private 500 firms. dbaDIRECT is SAS 70 Type II compliant. The company's international Data Operations Center is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call 877-687-3227, x300.