Synygy Announces A New Free On-Demand Web Cast: Five Tips for Using Modeling to Eliminate the Unexpected from Sales Compensation Plans

Business Wire, Nov 6, 2007

CHESTER, Pa. -- Synygy, Inc., a recognized authority on sales performance management, today announced the availability of a new free on-demand web cast on solving problems related to sales compensation management: Five Tips for Using Modeling to Eliminate the Unexpected from Sales Compensation Plans.

When sales compensation plans are not properly modeled before they are rolled out to the sales force, companies face exposure to budget risks, extra commission costs, and more mid-cycle plan modifications. The effects of limited modeling can be severe, including: low sales force productivity due to late roll out, excessive plan revisions or quota restatements; high turnover of best salespeople because they are inadvertently underpaid; and unforeseen compensation costs due to overpayments.

The symptoms of limited modeling manifest themselves in various ways:

* exceptions granted to more than 1% of salespeople in the past year to correct "unfair payments"

* sales compensation expense that varies more than 5% of budgeted expense (for the sales results achieved)

* plans that periodically or consistently result in over- or under-performance

* retroactive plan changes and frequent mid-cycle adjustments to correct perceived problems

* plans rolled out late

* exploitation of "plan loopholes" by the sales force

* modeling in response to "fires" rather than as a regular part of the plan design process

"For the past 16 years, Synygy has been helping companies proactively model their sales compensation plans and plan changes--and increasing the certainty that these plans will perform as expected," noted Synygy president & CEO, Mark A. Stiffler. "This web cast explores the drivers behind limited modeling, the costs of not addressing the problem, and the steps that can be taken to achieve business goals through automated modeling of sales compensation plans."

Topics covered in this free, on-demand web cast include:

* symptoms, impacts, and causes of limited modeling

* using plan modeling to create certainty in the alignment of sales compensation plans and organizational strategy

* five tips on how to more effectively model sales compensation plans--and eliminate the unknown, unanticipated, and unexpected

To view the web cast, visit www.synygy.com/modeltips.> To learn more about how Synygy helps companies improve the management of their sales compensation plans, call 610-494-3300 extension 7900 or email sales@synygy.com.

About Synygy

Synygy, a recognized authority on sales performance management, is the largest provider of solutions for solving problems related to the management of sales compensation plans. These problems include:

* strategic misalignment because of an inability to design, model, implement, and manage the sales compensation plans that companies desire

* misunderstood plans and inaccurate results that fail to drive needed sales force behaviors

* lack of management information that fails to provide visibility into the effectiveness of strategy execution

* an inability to quickly adapt to change that limits enhancements to strategy and associated plan modifications

Synygy, Inc. is based in Chester, Pennsylvania, has extensive operations in Europe and Asia, and has achieved 16 consecutive years of success. www.synygy.com