WebTrends Marketing Lab Uses Microsoft Silverlight to Deliver a Valuable Combination for Measuring the Effectiveness of Web 2.0-based Marketing

Business Wire, Nov 7, 2007

PORTLAND, Ore. -- WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced the ability for organizations to deliver and measure entertaining online experiences using Microsoft Silverlight and WebTrends Marketing Lab. This combination helps companies improve performance against business goals by integrating the WebTrends solutions suite with Silverlight to effectively measure consumer behavior for online experiences delivered using Rich Internet Applications (RIA).

WebTrends Marketing Lab[TM] 2 is an integrated suite of business solutions that optimize site performance, build customer engagement and drive more effective and targeted marketing. Silverlight is a cross-browser, cross-platform plugin for delivering interactive web applications that employ high-quality streaming media, vector graphics, images and animation.

The WebTrends Marketing Lab integration enables customers to easily deploy a marketing intelligence solution that collects and analyzes information about visitor activities in RIAs built with Silverlight. WebTrends Marketing Lab 2 empowers marketers who are utilizing exciting new interactive technologies such as Silverlight to better understand their audience and how they interact with streaming media, interactive site features, and engaging site applications. An understanding of these user activities and interactions gives marketers the insight to make improvements and deliver more engaging online experiences.

"Our goal is to provide powerful solutions that companies can use to deliver engaging entertainment experiences to their customers," said Sean Alexander, director of Silverlight at Microsoft Corp. "When you combine this with the customer insight provided by WebTrends Marketing Lab, your organization can optimize communications and site performance across every online initiative."

"As consumers take more control over how they access content, marketers are challenged with delivering more rewarding end-user experiences across endless varieties of media," said Tim Kopp, chief marketing office at WebTrends. "Microsoft Silverlight provides the foundational technologies that help organizations create rich media content quickly and efficiently, and WebTrends helps them measure the results with precision."

To learn more about the integration between WebTrends Marketing Lab 2 and Silverlight, download the white paper: www.webtrends.com/silverlight.> About WebTrends Inc.

Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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