Incredible Discoveries Announces the Award-Winning Tornado™ Will Be Featured in a New Infomercial and on QVC

Business Wire, Nov 8, 2007

POMPANO BEACH, Fla. -- Incredible Discoveries, a leading DRTV company with multi-channel product distribution services, announced that it is producing a new infomercial for The Tornado[TM], which will air during the holiday shopping season. The infomercial will demonstrate the speed and ease of using The Tornado[TM] through tests that enabled the transfer of 400 songs in 2:25 minutes, 500 photos in 1:18 minutes and 51,000 documents in 1:09 minutes. The product, which recently sold out in less than three minutes on QVC, is expected to be a hot-seller among those planning to get new computers for the holidays.

"According to a recent U.S. survey by the Consumer Electronic Association, computers are the most-wished for gift among adults this year," said Doug Campbell, Co-Founder of Incredible Discoveries. "Because The Tornado[TM] provides such a quick and easy way to transfer files, photos and music from one computer to another, we are marketing it as the essential solution for everyone who has a new computer or multiple computers."

Incredible Discoveries partnered with Data Drive Thru, Inc.[R], the creator of The Tornado[TM], and implemented a strategy to bring this innovative product to market. Incredible Discoveries is producing a new infomercial for this unique file transfer micro computer and marketing it through multiple channels including QVC and package inserts.

The Tornado[TM] has been winning over both consumers and industry insiders as was evidenced by its win in Yahoo! Tech's Last Gadget Standing competition at this year's Consumer Electronics Show (CES), which is produced by the Consumer Electronics Association (CEA). The Tornado[TM] beat out devices from major industry players such as Hewlett-Packard, Archos and Pure Digital.

About Incredible Discoveries

Incredible Discoveries, a division of Immediate Capital Group, is a fully integrated production and investment partnership company that introduces new products to consumers through infomercial development and management. Incredible Discoveries offers funding opportunities for selected product manufacturers, in addition to multi-channel distribution options through their strategic partnerships with leading national and international retail distribution firms, catalog and credit card insert distribution firms and the country's highest rated live shopping networks. Incredible Discoveries hosts a team of dynamic professionals with years of direct response ingenuity and expertise. Their fresh innovative approach has lead to successful products launches including the Black & Decker Infrawave Speed Oven, the Magic Juice Filter, as well as the international launch of the Didi Car. For more information about Incredible Discoveries, please visit their website at www.IncredibleDiscoveries.com.

About Data DriveThru, Inc.[R]

Data Drive Thru is the innovator of intelligent computer cable products that solve the problem of data transfer between two personal computers/laptops (PCs). Its unique patented technologies automate the process of getting data from one PC to another. Data Drive Thru has also become the voice for millions of average PC users that are searching for easier and faster products that allow them to get the most out of their individual computer experiences. Data Drive Thru is also the only authorized and licensed company to sell the popular retractable USB and audio cable products under an exclusive master distributor agreement with the patent holder of the retractable winding technology. Its products are designed with the average PC user in mind. Part of the company's intellectual property is in its "connection to the people" that provides direct consumer feedback and market testing programs to create a unique knowledge and vision for this growing and powerful PC buyer group. Data Drive Thru's global headquarters are in Dallas, Texas.

Data Drive Thru[R] and The Tornado[TM] are trademarks of Data Drive Thru, Inc. Windows, Vista and Microsoft are registered trademarks of Microsoft Corp.