The CEO's Manual for Business Planning is a Concise and Easy to Use Guide That Will Help You Clarify Your Management Strategy

Business Wire, Nov 9, 2007

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c74144) has announced the addition of "The CEO's Manual for Business Planning: The Five-Page Plan That Drives Higher Performance" to their offering.

Traditional business planning models do not work well because they fail to provide managers with a single reference tool that consolidates all the business functions into one coordinated document. You have an opportunity to pull out of the quicksand of planning and create a new framework for marching toward your dreams. Instead of repeating the same non-productive, tired planning conference year after year, try a different approach. You have the capability to create an active, powerful document that puts the entire company on the path to success. You can do it with The CEO's Manual for Business Planning. This definitive book helps you clarify your management story; build a battle tested business plan; and start implementation activities toward sustained, successful performance. You will find this book a crisp, concise, and easy-to-use planning guide. It provides:

- A framework for gathering and integrating all your functional plans.

- Simple language that is easily mastered.

- A linkage between day-to-day tasks and the strategic goals.

- A clearly defined relationship among strategic, operational, resources, organizational, and contingency plans.

- Instructions for creating a full business plan in just five pages.

This book is packed with fascinating real-life examples drawn from the author's years of managing, teaching, and consulting. Dr. Coke brings the problems of planning to life with his humour, funny stories, and alternative solutions. His Five-Page Business Plan effectively "cracks the code" for resolving traditional planning failures. You owe it to your future success to try this model!

Using this reference guide you will:

- Consolidate your planning into a single model.

- Standardize your planning language in plain business terms.

- Build an authentic, consistent management story to guide your business.

- Apply the concept of back Planning to set the long term direction.

- Develop a complete enterprise business plan on five sheets of paper.

Current and practical, this book takes the planning process from the CEO to the employee using easy-to-understand, jargon-free language. It shows you how to fit the pieces together in an outstanding plan that ensures your business success. Just follow the process, use the formats provided, and find out how to:

- Create employee purpose and passion by defining both a single sentence Vision Statement and an equally powerful single sentence Mission Statement.

- Establish four or five Strategic Goals using the probably impossible goals (PIGs) methodology.

- Set Tasks with time lines, accountabilities, and performance measurements for next year's work to be done.

- Agree on the Single Business Focus required for team alignment.

- Match Resources and Organization Structure to both long and short term requirements for implementing strategies.

- Prepare a Game Plan to achieve total employee involvement.

- Install a bullet-proof way to annually Update and Renew your plan.

About the Author:

Al Coke is an internationally recognized authority on business planning ranging from start-up through multi-billion dollar enterprises. Dr. Coke's hands-on-approach brings more to the planning process than just a theoretical background. For twenty-four years he has been developing, perfecting, and practicing the models within his own business positions. He was an Executive Consultant with IBM. As Chief of Staff for XM Satellite Radio - Canada, Dr. Coke guided the company from the initial issuance of a license, through a national product launch, and finally to an Initial Public Offering (IPO) in the record breaking time of six months. In his role, Dr. Coke touched all phases of the business on a daily basis.

Currently Dr. Coke is applying his experience, serving as Chairman of the Board of Strive Energy Services and as a Managing Partner of Townsend International. Additionally, he facilitates seminars across North America. His popular courses are based on his real world experiences, his extensive academic background, and his common sense translations to current business situations.

Prior to entering the business world, Dr. Coke served in the Pentagon as an Organization Development Consultant to the U.S. Army's Chief of Staff. He is a highly decorated, two tour Vietnam veteran. He is authorized to wear the Combat Infantry Badge, Expert Infantry Badge, Air Crew Wings, Parachute Badge, Jungle Expert Badge, and the Army Staff Badge. As a career Infantry Officer he served in numerous field and staff positions in the United States, Berlin, and Korea.

When not consulting, teaching, or writing, he spends time on the Chesapeake Bay fly fishing and captaining his boats, the Witch Doctor, River Bird, and Sweet Moe.

For more information visit http://www.researchandmarkets.com/reports/c74144