Business Services Industry

Fitchburg, Gardner and Ayer Receive the Verizon Yellow Pages with an All Inclusive Compact Directory

Business Wire, Oct 1, 2007

FITCHBURG, Mass. -- Idearc Media Corp., home to Superpages.com[R] and publisher of the Verizon[R] Yellow Pages, is currently distributing the Fitchburg, Gardner-Athol Area and Ayer-Littleton-Pepperell Area Verizon Yellow Pages directories.

Residents and businesses will also receive a Fitchburg-Gardner-Ayer Verizon[R] Yellow Pages Companion Directory, providing a convenient reference for all three areas. The companion directory is a compact directory sized for a glove compartment, briefcase or a home office. According to industry research, companion directories deliver about 40 percent additional calls to advertisers.1

The 2007-2008 directories feature relevant, local information including area and ZIP code pages and combined business and residential white pages.

Consumers can refer to the Recycling Pages in the Fitchburg, Ayer-Littleton-Pepperell Area and Gardner-Athol Area Verizon Yellow Pages directories for local information on what and where to recycle. Idearc Media encourages residents to recycle outdated directories by participating in recycling programs. To receive more information on recycling, visit www.superpages.com. Enter "recycling" in the first search box and city and state in the second search field.

People who prefer to use the Internet can use Superpages.com (www.superpages.com), the expert in local search. Along with its database of local and national businesses, Superpages.com offers video clips, user reviews, maps, driving directions, comparison shopping and city guides. Superpages.com is also available with select wireless carriers and handsets via Superpages Mobile(SM) (mobile.superpages.com). In 2006, Superpages.com had more than 2.8 billion network searches and more than 18 million small-to-medium-sized business listings in the United States, 11 million of which feature enhanced content.

The Bolton Verizon Yellow Pages community directory is also being distributed in Bolton, Boxborough, Harvard and Stow.

About Idearc Inc.

Idearc Inc. connects buyers and sellers with its multi-platform of advertising solutions including Verizon([R]) Yellow Pages, Verizon([R]) White Pages, smaller-sized portable Verizon([R]) Yellow Pages Companion Directories, Superpages.com([R]) , Superpages Mobile(SM), Solutions At Hand[TM] magazine, Solutions at Home[TM] magazine, and Solutions on the Move[TM] and Solutions Direct[TM] direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.Idearc.com.

IDEARC'S ONLINE NEWS CENTER: Idearc news releases, fact sheets, biographies, media contacts, high quality video and images, and other information are available at Idearc's News Center on the World Wide Web at www.Idearc.com/pressroom.> 1 "Companion/Mini/Plus Directories: The Value Continues!", CRM Associates, July 2007.