The Levi's® Brand Opens Two New Stores in Michigan

Business Wire, Oct 1, 2007

New Stores at Twelve Oaks Mall and The Mall at Partridge Creek Provides Widest Range of Levi's[R] Jeans in the Region

SAN FRANCISCO -- The Levi's[R] brand, the originator and preeminent purveyor of jeanswear, is opening new stores in Novi, Mich. and Clinton, Mich. that offers the best range of fits and styles in the region - making it easier than ever for Michigan shoppers to find that perfect fitting pair of jeans. The new Levi's[R] Stores are located at Twelve Oaks Mall, 27500 Novi Road opening Sept. 28, and The Mall at Partridge Creek, 17410 Hall Rd. opening Oct. 18. With the best and largest selection of Levi's[R] Jeans, the store now makes Twelve Oaks Mall and The Mall at Partridge Creek the ultimate shopping destination sites in Michigan for jeanswear.

The Levi's[R] Stores are designed with the shopper in mind to help him or her easily find that pair - or in most cases pairs - of Levi's[R] Jeans that are just right and make them feel great. Featuring the best selection of fits and finishes from the Levi's[R] brand, shoppers can find the hottest denim trends from Levi's[R] Red Tab[TM], like new skinny jean, trendy high waisted or flare jeans. The brand recently introduced Levi's[R] Eco jeans made with 100 percent organic cotton.

"Since Levi's[R] jeanswear is the brand designed to lead the denim market, while designing the Novi and Clinton stores we wanted to keep the shopper in mind to focus on what has made Levi's[R] famous for the past century," said Diane Nelson, Vice-President of Levi's Stores. "The new store locations in Michigan combine a full line of skinny, straight, boot, flare and cropped jeans as well as skirts, jackets and tops from the Levi's[R] brand with innovative merchandising to provide customers with a user-friendly and fun shopping experience."

The new Levi's[R] Store is great news to shoppers looking for that perfect fitting pair of jeans. According to a recent survey* conducted on behalf of the Levi's[R] brand, the majority of consumers struggle to find a great-fitting pair of jeans. In fact, jeans are the hardest item for women to find in terms of fit - even more difficult than a great-fitting swimsuit. And once found, a great-fitting pair of jeans makes people feel great, with regional survey data revealing in Midwestern states like Michigan:

* The majority of men and women in the Midwest say a great-fitting pair of jeans makes them feel more hip and stylish (53 percent) and more attractive (50 percent).

* 50 percent of women in the Midwest feel that a great-fitting pair of jeans is better than a pair of designer shoes, while 33 percent feel it is better than a hot date and 24 percent said it was better than a day at the spa.

* Nearly 40 percent of men and women in Midwestern states like Illinois feel sexy in a great-fitting pair of jeans!

The Levi's[R] brand currently has 39 stores in the U.S. with trained Levi's[R] Fit Experts to help shoppers find the perfect fitting jeans. The company also has an online store (www.levisstore.com) to give consumers access to the widest range of Levi's[R] denim fits and finishes 24 hours a day, seven days a week.

About Levi's[R]

Invented in 1873 by Levi Strauss, Levi's[R] Jeans are the original, authentic jeans. They are the most successful, widely recognized and often imitated jeans products in the history of apparel. Levi's[R] Jeans have captured the attention, imagination and loyalty of generations of diverse individuals in more than 110 countries around the world and continue to do so today through jeanswear innovation. Levi Strauss & Co. has been leading innovation for more than 150 years. For more information about the Levi's[R] brand, its products and the Levi's[R] Stores, visit levi.com.

* National survey was conducted by Caravan Opinion Research Corporation on March 22-26, 2007. Results are based on 569 telephone surveys with adults age 18-54 and 547 females age 18-54. The margin of error for the survey is plus or minus four percentage points.