Fathead Drivers Still in the Race for the NASCAR NEXTEL Championship

Business Wire, Oct 10, 2007

Fathead NASCAR Drivers, Cars and Number Logos are in Top Standings

Fathead([R]):

Who: Fathead([R]), the fast-growing sports and entertainment brand best-known for its life-size wall graphics, races on with seven of the twelve drivers competing in the Chase for the NASCAR NEXTEL Cup - the championship for America's top motor sport. Fathead's current Chase competitors include: 1st place Jeff Gordon; 2nd place Jimmie Johnson; 4th place Tony Stewart; 5th place Kevin Harvick; 6th place Carl Edwards; 8th place Kyle Busch; and 9th place Denny Hamlin. Last week's battle at Talladega was epic as Jeff Gordon made a Big Bold Fathead move on the last lap to pull around teammate Jimmie Johnson to take the push from Tony Stewart for the win.

Where: The high drama continues this weekend as the Cup competitors gear up for Bank of America 500 in Charlotte, NC at Lowe's Motor Speedway and the Fathead line of cars and drivers continue to battle for the top spot.

When: Saturday, October 13, 2007 at 7:00 PM

What: Fathead brings the action of The Chase right to the walls of the NASCAR enthusiast's TV room or garage in an enormous way, measuring almost 8 feet long and 3 feet wide. Fathead Chase Cars absolutely take over the room with their sheer presence. A "Fathead" is a bold, colorful, life-size wall graphic of sports and entertainment stars. The 3-D-like vinyl graphics have a special adhesive backing that enables them to be moved from wall to wall. NASCAR Fathead cars and drivers are all available at www.fathead.com or 1-877-FATHEAD and at selected retailers across the country.

About Fathead LLC: The Livonia, Mich-based company whose products are commonly referred to as Fatheads, has become the preferred home, personal and lifestyle decor purchase for sports and entertainment enthusiasts of all ages. The most popular Fathead product line consists of a colorful vinyl wall graphic of popular sports stars, NASCAR race cars and entertainment characters. Fathead LLC maintains license agreements with WMG, the NFL and PLAYERS INC., Collegiate Licensing Company, Licensing Resource Group, Inc., MLB, MLBPA, MLS, NASCAR, WWE. NBA Properties Inc, NHL and NHLPA, Dallas Cowboys Cheerleaders, Lucasfilm, Ltd., Twentieth Century Fox Film Corporation, Time, Inc., Marvel Characters, Inc., Warner Bros., Columbia Pictures Industries, Inc., and Spider-Man 3, the Movie.

Fathead LLC is a privately-held company led by Dan Gilbert, chairman and founder of Quicken Loans, the nation's largest online mortgage lender. Gilbert also is Majority Owner of the NBA's Cleveland Cavaliers basketball team. Dan and his partners also operate Flash Seats LLC, which replaces physical tickets for sporting events with an electronic approach; and the American Hockey League's Lake Erie Monsters franchise, that will begin play at Cleveland's Quicken Loans Arena in the 2007-08 season. Other companies in which Gilbert and his partners have invested include Michigan-based online promotions company e-Prize.