Business Services Industry

Watchfire Digital Outdoor Authors Whitepaper For Independent Operators On Maximizing Sales and Revenue in Digital Outdoor

Business Wire, Oct 10, 2007

DANVILLE, Ill. & INDIANAPOLIS -- Watchfire Digital Outdoor (http://www.watchfiredigitaloutdoor.com), manufacturer of the industry's best looking and most reliable digital billboards, announced it has created a whitepaper written specifically for independent outdoor operators titled, "7 Strategies to Simplify Digital Outdoor Sales and Increase Your Revenue." The whitepaper is available free at www.watchfiredigitaloutdoor.com/strategies1.> The whitepaper is written in conversational style and covers a variety of topics designed to inform billboard operators about best practices in the new digital billboard industry, including how to maximize sales and profits.

Topics covered in detail in the whitepaper include:

* How to build a rate card for digital billboards.

* How to accurately forecast your ROI.

* How to "steal" advertising dollars from other media to grow per-board revenue.

* What is dayparting and why digital billboard advertisers will find it attractive.

* How to identify opportunities for sharing board time with six to eight advertisers.

* How to select and train the ideal candidate for a digital sales team.

* How to position digital billboards so that advertisers will respond to the value proposition.

"Because digital billboards are flexible and can easily communicate time-sensitive messages, they should be directly compared to other forms of timely and relevant media, such as radio, newspaper and television," said Darrin Friskney, director of Watchfire Digital Outdoor. "This is a new way of thinking for most outdoor operators accustomed to working with static, vinyl boards. This guide will help answer the questions we've heard from independent operators thinking of going digital."

About Watchfire Digital Outdoor

Watchfire Digital Outdoor engineers and manufactures the most durable and dependable digital billboards available anywhere. Watchfire Digital Outdoor produces the industry's only 19mm pixel pitch billboard--which packs 768 LEDs into every sq. ft.--and is capable of producing 281 trillion colors, the most in the industry. The company has thousands of outdoor LED signs in daily operation throughout North America. Watchfire digital billboards allow outdoor advertising companies to generate substantially more revenue per board by selling the same space to multiple advertisers who can use the technology to create more effective outdoor advertising than ever before possible. Watchfire Digital Outdoor is located in Danville, Ill. with marketing and sales operations in Indianapolis. For more information, go to http://www.watchfiredigitaloutdoor.com.