Digital Scrapbookers: Celebrate the Holidays with Shutterfly

Business Wire, Oct 10, 2007

Leading Photo Service Launches Three New Ways to Make Memorable Holiday Cards and Gifts

REDWOOD CITY, Calif. -- Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today announced three new ways to create beautiful cards and gifts this holiday season. Digital scrapbookers will be able to download free, exclusive Holiday Card Templates designed by Shutterfly's Digital Scrapbooking Advisory Team; enjoy special offers on its newly-launched line of archival-quality, square-format Scrapbook Pages; and get inspired with ideas from Shutterfly's new Holiday Blog featuring its Digital Scrapbooking Advisory Team. For more holiday inspiration and new product details, please visit www.shutterfly.com/digiscrapholiday.

"Shutterfly continues to lead the way in innovative printing solutions for the digital scrapbooking community, and we're celebrating the holiday season with several "thank yous" to our digital scrapbooking customers," said Kathryn Olson, Chief Marketing Officer of Shutterfly.

"Our Holiday Blog is an inspiring resource for scrapbooking ideas, and the Advisory Team's stunning, free downloadable Holiday Card Templates, along with our special offers on square-format Scrapbook Pages are all ways in which we can help our customers celebrate the holidays."

Holiday Card Templates

Designed by Shutterfly's Digital Scrapbooking Advisory Team, and available exclusively at Shutterfly, these free, downloadable Holiday Card Templates are found at www.shutterfly.com/digiscraptemplates. Customers can download these templates, personalize them with favorite photos and greetings, and then upload them to Shutterfly for easy, high-quality card printing.

Scrapper Savings

To thank our loyal digital scrapbooking customers, this holiday season Shutterfly is offering a special discount on its new line of square-format, archival-quality Scrapbook Pages. Order three 12x12 or 8x8 Scrapbook Pages, and receive an additional page of the same size free in the same order. Offer valid through November 15th.

Digital Scrapbooking Advisory Team Holiday Blog

Shutterfly and its Digital Scrapbook Advisory Team are providing inspiration, ideas and surprises through its new Holiday Blog, www.shutterfly.typepad.com. On the blog, consumers can discover how the Advisory Team is celebrating the holidays, get inspired by creative ways to scrap for the season, and read advice from the experts.

Other Shutterfly products and services for digital scrapbookers include:

* Photo Books: Available in 12x12 or 8x8, these hardcover books are the perfect format for displaying digital designs.

* NEW! Square, Single Scrapbook Pages: Allows digital scrapbookers to upload their personal designs and create one of a kind "build as you go" scrapbook albums.

* NEW! Scrapbooking support for 5x7 Greeting Cards, 4x8 and 5x7 Photo Cards and 12 or 18-month personalized Calendars.

* Digital scrapbooking guides and "how to's" to assist all levels of scrappers throughout the process of printing with Shutterfly.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly's flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. The Company has more than 1.5 billion images stored in its digital archive. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.