Silverpop Makes Targeting Easy with Coremetrics LIVEmail 2.0 Integration

Business Wire, Oct 12, 2007

ATLANTA -- Silverpop announced it now enables customers using Coremetrics LIVEmail 2.0 to seamlessly move targeted segment data from the behavioral Web analytics platform to its email marketing solution.

Silverpop is among the first email service providers (ESPs) to provide support for the LIVEmail 2.0 interface. The offering enables email marketers to automatically target individuals with the right offer at the right time.

"This integration allows clients to enhance their ability to measure the effectiveness of specific campaigns and continually increase relevancy," said Silverpop CEO, Bill Nussey. "By working together with Coremetrics, Silverpop can provide marketers with insights across the entire lifecycle of their online marketing programs, from click-through to conversion."

As a result of the integration, Silverpop and Coremetrics customers can simply click a button to exchange unique visitor behavioral data in a well-defined, fully integrated format. Marketers can then trigger automated emails when site visitors take specific actions such as abandoning shopping carts, conducting site searches or making product purchases. In addition, when a recipient responds and takes any kind of action on the site after viewing an email, data is sourced back to Coremetrics for analysis, giving marketers information that can help them improve campaigns over time.

"LIVEmail 2.0 makes it easy for marketers to integrate their targeted email campaigns with qualified group and individual behavioral data," said John Squire, senior vice president, product strategy and general manager, marketing services at Coremetrics. "This combination is key to relevant marketing and we have noticed a considerable impact for our customers in the short time LIVEmail 2.0 has been available. We count Silverpop as a trusted partner, and look forward to helping their clients realize substantial benefits from this integration."

Silverpop currently has several clients participating in the LIVEmail 2.0 launch program. In addition, LIVEmail 1.0 users can be upgraded to take advantage of the new functionality of the latest release.

About Silverpop

Silverpop is a premier email service provider that supports the online relationship marketing needs of enterprise organizations. With its comprehensive array of on-demand Web-based software solutions, it offers highly scalable tools supporting both high-volume BtoC marketing initiatives as well as high-involvement BtoB sales processes. Best practices and white papers are available at www.silverpop.com.

About Coremetrics

Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics' Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics' solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit http://www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.>

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