Idearc Media Scores a Touch Down in St. Louis with the Newly Introduced Verizon Yellow Pages

Business Wire, Oct 12, 2007

ST. LOUIS, Mo. -- Idearc Media Corp., home to Superpages.com[R] and publisher of the Verizon[R] Yellow Pages, introduces the Verizon Yellow Pages to St. Louis residents and businesses. The Greater St. Louis Verizon Yellow Pages directory is currently being distributed to select areas in West and South Counties. As the official print and online yellow pages of the St. Louis Rams, the Greater St. Louis Verizon Yellow Pages cover features an action shot of the team.

For the first year, Idearc Media has targeted distribution to areas with high growth where consumers are most likely to need the goods and services the Verizon Yellow Pages advertisers provide.

"All indications show that the Verizon Yellow Pages is a great addition to the St. Louis marketplace," said Neil Glazer, general sales manager at Idearc Media. "Our advertisers have already seen positive results by reaching their targeted consumers and our consumers are finding the people they want to do business with in our directory."

The Greater St. Louis Verizon Yellow Pages features:

* St. Louis Rams team pages with stadium seating charts, field facts including seating capacity and parking information;

* a Dining Your Way![R] restaurant guide, that spotlights area restaurants with an A-Z index, menus and maps;

* detailed area maps; and

* valuable coupons from many local businesses.

People who prefer to use the Internet can use Superpages.com (www.superpages.com), the expert in local search. Along with its database of local and national businesses, Superpages.com offers video clips, user reviews, maps, driving directions, comparison shopping and city guides. Superpages.com is also available with select wireless carriers and handsets via Superpages Mobile(SM) (mobile.superpages.com). In 2006, Superpages.com had more than 2.8 billion network searches and more than 18 million small-to-medium-sized business listings in the United States, 11 million of which feature enhanced content.

In 2006, nearly 1.4 million searches were conducted on Superpages.com in St. Louis.

Idearc Media encourages residents to recycle outdated directories by participating in existing curbside recycling programs. For a complete list of phone book recycling sites in St. Louis visit http://stlouis.missouri.org/citygov/recycle/ or call the City of St. Louis Refuse Division at (314) 353-7176. To receive more information on recycling visit www.superpages.com, enter "recycling" in the first search box and city and state in the second search field.

About Idearc Inc.

Idearc Inc. connects buyers and sellers with its multi-platform of advertising solutions including Verizon([R]) Yellow Pages, Verizon([R]) White Pages, smaller-sized portable Verizon([R]) Yellow Pages Companion Directories, Superpages.com([R]), Superpages Mobile(SM), Solutions At Hand[TM] magazine, Solutions at Home[TM] magazine, and Solutions on the Move[TM] and Solutions Direct[TM] direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.Idearc.com.

IDEARC'S ONLINE NEWS CENTER: Idearc news releases, fact sheets, biographies, media contacts, high quality video and images, and other information are available at Idearc's News Center on the World Wide Web at www.Idearc.com/pressroom.>

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