Insurance Marketing Podcast Discusses Liberty Mutual's "Responsibility. What's Your Policy?" Campaign

Business Wire, Oct 12, 2007

OLDWICK, N.J. -- The latest edition of The Insurance Marketing and Advertising Podcast discusses Liberty Mutual's high-profile "Responsibility. What's Your Policy?" multimedia marketing campaign with Steve Sullivan, Liberty's Senior Vice President for Communications.

The unusual campaign has jumped into popular culture, even becoming the subject of a Jay Leno skit on the "Tonight Show." Through the campaign, Liberty Mutual projects itself as an insurer people can be comfortable doing business with.

"If you look in the popular media today you'll see celebrations of irresponsible and trivial behavior. But when you go below the surface with most Americans they really believe that personal responsibility is important in people's lives, even though the popular media doesn't show that very often," Sullivan reported in the interview. "Interview after interview after interview came back with words to the effect of: We do the right thing. So, we're doing the right thing when we do well by our customers. To us, that's taking responsibility...."

Sullivan is a featured speaker at the 2007 Insurance Marketing and Advertising Summit, set for November 8 at the Hilton New York, in New York City. The one day conference, presented by the A.M. Best Company, will explore marketing and advertising in the insurance industry. In conjunction with the conference, A.M. Best is continuing its podcast series focused on insurance marketing and advertising issues. For details about IMAS, to register and to listen to podcast interviews with Steve Sullivan and other featured speakers, visit www.ambest.com/conferences/imas.> To subscribe to the podcasts, visit The Insurance Marketing and Advertising Podcast at http://feeds.feedburner.com/insurancemarketing.> The podcast is also available via iTunes, at http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id= 191080586. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

Founded in 1899, A.M. Best Company is a global full-service credit rating organization dedicated to serving the financial and health care service industries, including insurance companies, banks, hospitals and health care system providers. For more information, visit www.ambest.com.