Noetix Partners With Applimation to Simplify Access to Oracle E-Business Suite Data

Business Wire, Oct 16, 2007

REDMOND, Wash. -- Noetix[R] Corp., a software provider that automatically generates business intelligence (BI) content from enterprise applications, announced today that it has partnered with Applimation Inc., a leading provider of enterprise data management solutions for packaged and custom applications. Through the agreement, Noetix has developed integration with Applimation's Informia data archiving product line, giving customers simplified access to Oracle E-Business Suite data that has been archived.

Organizations that employ prepackaged, custom, and third-party applications face increasing volumes of data while new regulations are imposing stricter data retention and governance requirements. As data volumes grow, the time and effort necessary for end users and database administrators to perform essential tasks on production systems increase exponentially. Applimation Informia improves application performance and helps organizations proactively manage data retention and governance requirements.

Up until now, if customers archived their data, it was no longer accessible through NoetixViews. "This partnership enables customers who use Applimation Informia to archive data from their production Oracle E-Business Suite database to now access both their production and archived data through NoetixViews, greatly simplifying the report development process," said Jeff Kirk, director of Strategic Alliances at Noetix. "Even more, through our broad integration with industry leading business intelligence tools, Noetix can serve up both real-time and archived data through any reporting front-end including Oracle, Business Objects, Cognos, and others, thereby dramatically reducing the time and cost typically associated with developing reports and data access layers."

The core value of the Noetix solution is simplified access to operational data. Using advanced technology, Noetix automatically discovers the site-specific setups within an enterprise application, deciphers the maze of database structures, and joins the proper tables together. This process transforms complex data structures into recognizable information that can be easily used by non-technical employees to quickly create ad hoc business intelligence reports. By integrating with Applimation Informia, Noetix extends the value of both investments by providing the same simplified access to archived data that they have provided for customers' production data for over a decade.

About Noetix

More than 1,300 customers worldwide use Noetix to quickly and cost-effectively access the enterprise application data they need to make important business decisions every day. Noetix provides software that automatically generates metadata from enterprise applications, enabling immediate access to data. Unlike most business intelligence tools that require weeks of extensive manual mapping to be set up and maintained, Noetix uses patented technology to automatically discover and produce metadata based on customers' specific implementations of Oracle E-Business Suite or Siebel Business Applications. Noetix provides this business intelligence content with easy search and navigation capability, empowering users to quickly generate the ad hoc, operational reports needed to make critical and timely business decisions. Noetix's proven technology is being used by industry-leading customers worldwide, including: CompUSA, Motorola, Starbucks, Toshiba, Welch's, and Visa. The company is headquartered in Redmond, Wash., with international operations in London and Hyderabad, India.

About Applimation

Applimation is a leading provider of enterprise data management solutions for packaged and custom applications across multiple database platforms. The Applimation Enterprise Data Management Suite enables organizations to manage the growth of structured and unstructured data to achieve Information Lifecycle Management objectives, improve operational efficiency, reduce total cost of ownership and meet compliance requirements. For more information, visit www.applimation.com

Noetix is a registered trademark of Noetix Corp. Oracle, JD Edwards, PeopleSoft, and Siebel are registered trademarks of Oracle Corporation and/or its affiliates. All other product and company names herein may be trademarks of their respective owners.