Convio Helps Nonprofit Community Tap the Power of Web 2.0 and Social Networks with APIs, New Applications and Data Integration Options

Business Wire, Oct 16, 2007

New Initiative Delivers Convio APIs, Extensions for Social Media Applications and Database Connectors to Enable Integration between Web 2.0 and Constituent Management Systems

AUSTIN, Texas Convio, Austin Tad Druart, 512-652-7826 tdruart@convio.com -- Convio, Inc. today announced the Convio Open Initiative, a combination of applications, integration tools, APIs (application programming interfaces) and partnerships to meet the nonprofit sector's growing need to tap the power of the new Web. Convio Open includes tools for social media, rich Web applications for a more compelling constituent experience and integration options to more effectively manage constituent data.

The growth of social networks represent a major new channel for nonprofits to reach constituents to support their missions, while new technologies are enabling a more compelling online experience for donors, advocates, and other constituents. By implementing these new Web technologies and applications, nonprofits are growing and expanding constituent data files, intensifying the need for simpler integration with donor database systems. Convio Open provides database connectors designed specifically to integrate Convio's online constituent relationship management (eCRM) suite with the most popular constituent management systems to capture valuable constituent data for the organization.

"We believe that leveraging Web 2.0 technology and new integration options will have a profound affect on the way nonprofits reach and engage new constituents," said Gene Austin, Chief Executive Officer for Convio. "Convio Open is about redefining online marketing and fundraising channels, creating new and diverse communities of supporters and harnessing the multiplier factor of constituents and their social networks. We're very excited to help our clients tap into these new capabilities to increase visibility so that organizations can connect with more people and better communicate with constituent communities."

At the Annual Convio Client Summit on Thursday of this week, Convio will be demonstrating Convio APIs to allow integration between Convio and custom Web applications, extensions that allow integration with open platforms such as Facebook[R] Platform, as well as Flickr and Plaxo[TM], and database connectors for popular donor/constituent databases such as salesforce.com.

To provide further details about Convio Open and support sharing of information, Convio has launched a dedicated Web site about the initiative at http://open.convio.com.

The Convio Constituent Management API

Nonprofit organizations are exploring ways to use emerging Web 2.0 technologies to deliver new and meaningful online engagement opportunities to their supporters. These interactions allow organizations to learn more about their existing constituents and also provide an opportunity to acquire new constituents. With Convio Open, organizations will be able to use the Convio Constituent Management API to ensure engagement and constituent data is captured in their Convio Constituent360[TM] database.

The Convio Constituent Management API is a REST-based API allowing direct communication with the Convio Constituent360 database. Using the API people will be able to:

* Create New Constituent Records - create new records in the Convio Constituent360 database

* Fetch Constituent Records - request XML or JSON formatted biographical data for a constituent record stored in the Convio Constituent360 database

* Constituent Record Updates - create and/or update constituent records in the Convio Constituent360 database, and

* Manage Group Membership and Subscription - manage constituent group memberships and interest category preferences

Manage Social Networking and Utility Integration through Convio Extensions

One of the first products launched as part of Convio Open is a client-ready application using the Facebook Platform that helps nonprofits leverage the personal networks of the site's 47 million users to virally market on behalf of organizations they support, providing nonprofits with a major channel for new supporter acquisition. The extension will allow organizations to present personalized content to these users, who can complete actions on behalf of an organization without leaving the network. Organizations can track both activities they facilitate and the origin of any new supporter from the social utility. This data is stored in the organization's Convio online constituent relationship management (eCRM) system. The application is available to users on a limited basis in beta format at http://open.convio.com.

"Successful, creative strategies for nonprofit advocacy and fundraising today require a truly integrated approach that embraces Web 2.0 options," says Jim Jasper of Jasper Design. "Convio's leadership in providing nonprofits with a wide range of technology options we believe will allow us to deliver stronger results for our clients and open the doors to greater innovation and integration."

Convio Database Connectors Help Open Databases to the Web