Business Services Industry

Shutterfly Launches Martha Stewart Designed Photo Book and Designer Holiday Cards

Business Wire, Oct 16, 2007

Company Announces Collaboration with Martha Stewart Living Omnimedia, Inc.; Unveils First in a Line of New Photo Products

REDWOOD CITY, Calif. -- Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today announced a program with Martha Stewart Living Omnimedia, Inc. to create a photo book and a suite of holiday Greeting Cards designed by the Martha Stewart team for Shutterfly. Information is available at www.shutterfly.com/marthastewart or www.marthastewart.com/shutterfly.> "Martha Stewart's classic taste, combined with thoughtful ideas and suggestions, will inspire our customers, their family and their friends," said Jeff Housenbold, CEO of Shutterfly. "We believe this collaboration will continue to produce many opportunities for our customers to express themselves by creating unique, elegant and personal gifts."

"We have designed a beautiful group of photo albums and holiday cards for Shutterfly to enable customers to preserve and share their memories. The wonderfully designed 'Our Family' photo book enables you to use different templates to create pages and pages of beautifully framed photos," said Martha Stewart, founder, Martha Stewart Living Omnimedia, Inc. "We have also created fantastic holiday cards and that can be personalized with your own photographs and colorful designs."

The "Our Family" photo book from Martha Stewart is divided into three chapters: Family and Friends, Memorable Days, and Traditions and Celebrations. Within these chapters, the book offers themes such as "Milestones," "School Days," "Favorites," "Past and Present," and "Our Favorite Homemade Recipes." The book's unique modular design can be used to create a variety of family keepsakes, including a record of holiday traditions, a family recipe book, a family history keepsake, or a year-in-review book. The Photo Book includes 31 fully customizable page layouts that can be combined into a book of up to 101 pages. It is available in two sizes, 8x8 or 12x12, and starts at $39.99 and $64.99, respectively.

In addition to the "Our Family" Photo Book, the Martha Stewart team has created a suite of offerings for the new line of Designer Cards to provide customers a stylish and sophisticated card choice this holiday season. These new flat 5x7 cards are printed on one-side of heavy card stock paper noted for its smooth, even finish. As a final touch, the cards come with elegantly lined envelopes. Prices start at $2.69 per card for a set of 12 and discounts are available for higher quantities.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly's flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. The Company has more than 1.5 billion images stored in its digital archive. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.