Sarnoff Unveils Rapid 3D Modeling Tool at GEOINT 2007

Business Wire, Oct 18, 2007

Solution automatically creates accurate models of urban environments in days

PRINCETON, N.J. -- Sarnoff Corporation, a leading provider of aerial video exploitation products, today announced the launch of MapIt![TM], a new software solution that builds precise 3D site models of large urban environments in less than a day.

Leveraging aerial imagery and Light Detection and Ranging (LIDAR), MapIt! both automatically mosaics the collected images and generates a continuous and accurate large-area 3D site model. MapIt!'s rapid and automatic prototyping of sizable regions ensures users, such as military units and intelligence analysts, have critical data immediately, not in months. Current urban modeling can take upwards of 40 to 60 days. MapIt! can render an ortho-mosaic and 3D site model of an 800 square kilometer city in actionable time.

"The rise of military operations in urban terrain has emphasized the need for commanders, troops and intelligence analysts to have an unprecedented level of understanding of an area's surroundings," said Dr. Don Newsome, president and chief executive officer of Sarnoff Corporation. "MapIt!'s ability to rapidly build precise 3D models in days helps to increase the military's situational awareness of an urban environment before boots hit the ground."

In addition to its use by the military, MapIt!'s ability to combine the high-range resolution of LIDAR with the spatial resolution of aerial images makes it the perfect solution for users who need quick site models for activities including emergency response planning, wide area assessments and environmental and planning studies.

For more information, visit Sarnoff at Booth #102.

About Sarnoff Corporation

Sarnoff Corporation (www.sarnoff.com) produces innovations in electronic, video and vision technologies that generate successful new products and services for our government and commercial clients worldwide. Founded in 1942 as RCA Laboratories, Sarnoff makes continuous breakthroughs in ICs, lasers, imaging and sensing devices; biomedical diagnostics; digital TV and video for security, surveillance and entertainment; high-performance networking; and wireless communications. Sarnoff is a subsidiary of SRI International.