DineWise Adds Weight Loss Meals and Meal Plans to Its Line of Healthy and Delicious Chef-Prepared Meals

Business Wire, Oct 2, 2007

FARMINGDALE, N.Y. -- DineWise, Inc. (OTCBB:DWIS - News), a leading direct marketer of delicious, chef-prepared meals and quality foods since 1959, today announced the introduction of the DineWise[R] Weight Loss Meals and Meal Plans to its healthy lifestyle line of foods that are tasty, nutritious and ready to heat. The DineWise Weight Loss breakfast, lunch, and dinner menus are the newest additions to the company's line for people who seek a healthy lifestyle or who have special dietetic or weight-management needs.

"People who diet understand that weighing and measuring correct portions for optional weight loss can be a challenging task," said Craig Livernoche, Vice President of Marketing for DineWise. "Plus finding the time to plan, shop for, and prepare the types of foods and meals needed for successful weight management can also be a hindrance to staying on a healthy diet. The DineWise Weight Loss Meals and Meal Plans take all the hassle and guess work out of meal preparation. You simply 'heat and eat.'"

Consumers can customize their own menu of chef-prepared breakfast, lunch and dinner, including entrees, sides and vegetables under DineWise's Mix and Match Meal Builder, or select from DineWise's Weekly Meal Plans. Shakes and Snacks are also offered under the Weight Loss category. The meal plans and individual servings are microwave or oven ready, and shipped directly to the home.

For more information on DineWise and the DineWise Weight Loss Meals and Meal Plans, visit www.dinewise.com or call 800-749-1170.

About DineWise, Inc.

Headquartered in Farmingdale, New York, DineWise[R] is one of the nation's leading multi-channel direct marketers of the finest, chef-prepared meals delivered directly to your door and ready to serve in minutes. Since 1959, DineWise has been assisting time-impaired, nutritionally conscious, and temporarily or permanently homebound consumers enjoy easy, quick, customized meals. DineWise caters to the growing demand for products and services that address prevailing consumer trends for convenience, nutrition and weight management solutions. To learn more, visit www.DineWise.com and find a complete menu of nutritious and convenient dining solutions.

Safe Harbor Statement

This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to risks and uncertainties that could cause actual results to vary materially from those projected in the forward-looking statements. The company may experience significant fluctuations in future operating results due to a number of economic, competitive, and other factors. These factors and others could cause operating results to vary significantly from those in prior periods, and those projected in forward-looking statements. Additional information with respect to these and other factors, which could materially affect the Company and its operations are included in certain forms DineWise has filed with the Securities and Exchange Commission.