Crimson Consulting Group Announces Key Strategic Alliances for Firm's Interactive Services Division

Business Wire, Oct 2, 2007

Crimson to Form Alliances With Doremus and Demandware in Creative and Technology Areas

LOS ALTOS, Calif. -- Crimson Consulting Group, a marketing strategy and implementation consulting firm, today announced the firm's Interactive Services division has formed key strategic alliances with Doremus and Demandware.

Business communications specialist Doremus, a wholly-owned subsidiary of the Omnicom Group Inc., will provide distinctive creative and a spectrum of integrated communications through strategic thinking for Crimson Interactive Services projects. The Demandware breakthrough On-Demand eCommerce Platform provides a full range of best-in-class eCommerce capabilities for driving online revenue for Crimson's clients.

According to Crimson Partner Karen O'Brien, "In our goal to offer complete Interactive Services solutions, Crimson considers Doremus a leader in communications strategy, creativity and integration, and Demandware a true eCommerce pioneer helping to drive the online industry forward. We've partnered with both firms on major interactive and web design projects with excellent results, and look forward to continuing these relationships for the benefit of our clients."

About Crimson Consulting Group

Crimson Consulting Group (www.crimson-consulting.com) provides marketing strategy and implementation consulting services to some of the most successful companies in the world. Clients include Adobe, BEA, Cisco, HP, IBM, Intel, Microsoft, Oracle, SAP, Seagate, Symantec and Verizon. Crimson is an expert in the marketing of technology solutions.

Crimson's Interactive Services business unit, augmented by the 2007 acquisition of the professional services division of Specific Impulse Inc., (www.si9.com) has a ten-year history of success on major web initiatives. Crimson Consulting Group has offices in Silicon Valley, San Francisco and Research Triangle Park, North Carolina. Crimson sponsors a marketing blog Achieve Market Leadership.

About Doremus

Doremus (www.doremus.com) is a specialist in a world of generalists. It leverages distinctive creative and a spectrum of integrated communications to generate powerful results for its clients. With offices in New York, San Francisco, Frankfurt, London and Hong Kong, Doremus specializes in business communications, helping companies to grow. The firm does this by leveraging a unique understanding of clients' target audiences ... taking the complex and making it compelling through intellect, insight, ideas and impact. Doremus is a part of the Omnicom Group Inc. (NYSE: OMC), (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company.

About Demandware, Inc.

Demandware drives the success of high-growth brands with its breakthrough On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, Playmobil, and Playboy leverage Demandware's best-in-class eCommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand ecommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, visit www.demandware.com, call 888 553 9216 or email info@demandware.com