Gemalto Provides Web Services to SEB's German Affiliate for Designing Personalized Credit Cards

Business Wire, Oct 22, 2007

Gemalto supplies SEB with user-friendly online tool for full card customization with a personal photograph

AMSTERDAM, Netherlands -- Gemalto, the world leader in digital security, today announced it has supplied SEB Germany with an innovative end-to-end solution for secure Internet design of personalized credit cards. The SEB Group is a North European financial group for 400,000 corporate customers and institutions and 5 million private customers. It has a strong local presence in Germany with about 1,000,000 clients. Gemalto's CardLikeMe(TM) provides SEB customers with a user-friendly interface to upload a picture of their choice on the bank website to create a unique personal card. As part of its overall project management responsibility, Gemalto developed the software solution required for processing the photograph on SEB's website and ensured complete card personalization and fulfillment. Commercial launch took place this summer.

Gemalto's CardLikeMe makes it extremely simple for SEB customers to design a unique credit card with a personal illustration. Once users have uploaded their picture on the bank website, they can visualize the card in real time and adjust the photograph as they wish. Users may also choose a picture from a wide range of attractive background visuals offered on SEB's online gallery.

Under the contract, Gemalto provided SEB with a comprehensive turnkey solution that includes Web, printing and personalization services. Gemalto manages the entire solution, from software integration into the bank website through to card delivery to the end-user.

"Simplicity and convenience were key words when we decided to offer our customers the option to design their own credit card," commented Marc Vormann, head of product management at SEB. "Gemalto proposed an easy to use end-to-end solution. For SEB, working with one single company at all stages of the process simplified implementation and saved time on the overall project."

"CardLikeMe is a good example of the differentiating services Gemalto supplies to address the need for personalized solutions," added Philippe Cambriel, executive vice president secure transactions business unit at Gemalto. "Our strong local presence in Germany has allowed us to operate closer to SEB and support them all the way through the project."

About Gemalto

Gemalto (Euronext NL 0000400653 GTO) is the leader in digital security with pro forma 2006 annual revenues of EU1.7 billion, more than 85 offices in 40 countries and about 10,000 employees including 1,300 R&D engineers. In a world where the digital revolution is increasingly transforming our lives, Gemalto's solutions are designed to make personal digital interactions more convenient, secure and enjoyable. Gemalto provides end-to-end digital security solutions, from the development of software applications through design and production of secure personal devices such as smart cards, SIMs, e-passports and tokens to the deployment of managed services for its customers. More than a billion people worldwide use the company's products and services for telecommunications, financial services, e-government, identity management, multimedia content, digital rights management, IT security, mass transit and many other applications.

As the use of Gemalto's software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years. Gemalto was formed in June 2006 by the combination of Axalto and Gemplus. For more information please visit www.gemalto.com.