Insightful Corporation Announces 2007 Impact Award Winners

Business Wire, Oct 22, 2007

ImClone Systems, Macronix, Time/Warner Retail Sales & Marketing and Zurich Financial Services Honored For Driving Business Benefits and Delivering Competitive Advantage

SEATTLE -- Insightful Corporation (NASDAQ:IFUL), a leading provider of predictive analytics and reporting solutions, announced today that ImClone Systems, Macronix, Time/Warner Retail Sales & Marketing and Zurich Financial Services were awarded with the 2007 Insightful Impact Award at the company's annual user conference. All four award-winning companies have deployed Insightful's predictive analytics and reporting solutions, leading to significant impact on their growth and/or profitability.

"This year's winners have delivered innovative solutions to important issues facing their businesses," said Jeff Coombs, president and chief executive officer of Insightful. "We are pleased and proud that Insightful's predictive analytics and reporting solutions have been used to develop substantial cost efficiencies and competitive advantage for our customers."

Following is a brief description of the award winning applications:

* ImClone Systems, a fully integrated biopharmaceutical company, has deployed S-PLUS[R] Enterprise Server to create an intuitive system that tracks all of its production metrics, thereby enabling the company to produce products more quickly and efficiently.

* Macronix, a Taiwanese integrated device manufacturer, is providing engineering and business data analysis on demand across its entire production pipeline by implementing Insightful's S-PLUS Enterprise Server along with customer-developed Java[R] applications.

* Time/Warner Retail Sales & Marketing, the largest publisher-owned magazine retail marketer and distribution services company in the US, has improved production and distribution profitability as well as created a whole new data business by deploying Insightful's S-PLUS Enterprise Server as its predictive analytics and reporting solution.

* Zurich Financial Services, an insurance-based financial services provider, utilized S-PLUS Enterprise Server to enable systems from all over the world to share data, models and results within its Risk Modeling Platform.

ABOUT INSIGHTFUL

Insightful Corporation (NASDAQ:IFUL) is a provider of predictive analytics and reporting solutions. Insightful products S-PLUS([R]), Insightful Miner([TM]) and S-PLUS([R]) Enterprise Server allow companies to perform sophisticated statistical data analysis and data mining and create high-quality graphics. Insightful has been delivering industry-leading, high-ROI solutions to thousands of companies in financial services, life sciences, biotechnology, telecommunications, and manufacturing, plus government and research institutions, for 20 years. Headquartered in Seattle, Insightful has offices in New York, North Carolina, France, Switzerland, and the United Kingdom, with distributors around the world. For more information, visit www.insightful.com, email info@insightful.com or call 1-800-569-0123.

Note to Investors - Forward Looking Statements

This press release contains forward-looking statements, including statements about the potential performance and advantages of our products and the potential value of our products to customers. Forward-looking statements are based on the judgment and opinions of management at the time the statements are made. Inaccurate assumptions and known and unknown risks and uncertainties can affect the accuracy of forward-looking statements. Actual results could differ materially from those expressed or implied by the forward-looking statements for a number of reasons, including, without limitation, the risk that our products do not perform as designed and expected and the risk that our products do not achieve market acceptance. More detailed information regarding these and other factors that could affect actual results is set forth in our filings with the Securities and Exchange Commission, including our most recent report on Form 10-QSB. You should not unduly rely on these forward-looking statements, which apply only as of the date of this release. We undertake no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of anticipated events.