Business Services Industry
Wing Lung Bank Utilizes WealthCraft Full Suite Advisor Workbench to Support Financial Planning Services
Business Wire, Oct 22, 2007
Provides Faster Service and Yields Strategic Advantage for the Bank
HONG KONG -- WealthCraft Systems Inc. (OTCBB:WCSY), a leading IT solution provider for financial institutions, today announced that Wing Lung Bank Limited has chosen WealthCraft full suite Advisor Workbench (AWB) for financial planning, portfolio and customer relations management to enhance the bank's financial planning services.
This implementation of a Web-based platform will eventually be used by more than 80 frontline management users and enable Wing Lung Bank to differentiate its fund management services in the market. Wing Lung Bank's financial planning team can now offer an integrated service delivering market research, financial planning, portfolio management, and risk assessment to its clients.
"One of the most important services that an advisor can render is to take advantage of the flexibility of financial planning to help a client select and manage the right portfolio in preparing for retirement," said Kelly Tallas, CEO at WealthCraft. "WealthCraft AWB features tools that not only help front line teams deliver the best service in the market through faster delivery of information and order processing, but also can improve team and individual performance and efficiency by minimizing administrative tasks."
Advisor Workbench, WealthCraft's flagship product, is a completely customisable client-focused platform with a set of interchangeable modules for market data research, financial planning, portfolio management, and risk analysis. AWB enables Wing Lung Bank to manage its clients' assets under compliance requirements and report more efficiently through a single platform.
"Advisor Workbench's extensive tool suite for financial planning can help us meet the expected increasing demand for financial planning services for retirement preparation. Our team will be able to conduct better due diligence for potential investments through enhanced market research and risk analysis," said Stephen Cheung, Head of Wealth Management Center at Wing Lung Bank.
"In addition, the WealthCraft solution is expected to bolster client satisfaction through enhanced portfolio management. Its customer relationship management module provides more customised service through enhanced internal information flow leading to faster query resolution and providing more opportunities to cross-sell to existing customers."
Workbench's service oriented architecture with web services at its core, and close integration with industry-standard Microsoft Office and Outlook, makes it easy for Wing Lung Bank's wealth management professionals to pull information from Advisor Workbench whenever they want. The WealthCraft implementation enables Wing Lung Bank to scaleably increase the number of users and transactions while delivering a fast transaction response time.
Wider benefits for Wing Lung Bank are expected to include stronger advisor and client retention and demand, ultimately creating a strategic marketing advantage for the Bank.
About Wing Lung Bank
Wing Lung Bank operates through its 41 banking offices, including the Head Office in Hong Kong Central, 34 local branches, a branch and a sub-branch in Shenzhen, China and two representative offices in China (one in Guangzhou and the other in Shanghai), and two overseas branches (one in Los Angeles, USA and the other in the Cayman Island, BWI). The Bank provides comprehensive banking services, including deposits, loans, bills, foreign exchange, syndicated loans, corporate financing, credit cards, NET Banking, MPF and wealth management. The Bank also provides hire-purchase and leasing, trustee, nominee, insurance agency and broking, insurance underwriting, futures broking and securities broking services through its wholly-owned subsidiaries. For more information about Wing Lung Bank, please go to http://www.winglungbank.com.
About WealthCraft
WealthCraft Systems Inc. (OTCBB:WCSY) headquartered in Hong Kong SAR, is the parent company of WealthCraft Systems Ltd, an information technology company that designs, develops, markets and supports a flexible, scalable and secure technology platform for wealth management services to financial institutions, including investment advisory firms, securities brokerage firms, retail and private banks, mutual fund companies and insurance companies.
WealthCraft's Advisor Workbench enables professionals to develop their wealth management business while its ATOMS Order Management provides an integrated back-office system providing order execution, order management and portfolio and commission management. WealthCraft's products facilitate seamless implementation of the industry standard SWIFTNet Funds solution for automated mutual fund transactions.
This news release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on WealthCraft management's current expectations and are subject to risks and uncertainties and changes in circumstances. All forward-looking statements included in this press release are based upon information available to WealthCraft as of the date of the press release, and it assumes no obligation to update or alter its forward-looking statements whether as a result of new information, future events or otherwise. Further information on risks or other factors that could affect WealthCraft's results of operations are detailed in the filings of WealthCraft with the SEC.
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