Alogent Announces Remote Deposit Go-to-Market Strategy Module

Business Wire, Oct 22, 2007

Components Include Tools to Maximize Banks' Remote Deposit Capture Marketing Efforts

BOSTON -- Alogent Corp., a leading provider of enterprise deposit automation technologies for global financial institutions and processors, today announced its go-to-market strategy module as a value-add to the company's Sierra Xpedite[R] Remote Deposit Automation[TM] solution. The initiative will assist financial institutions in delivering remote deposit capabilities to small businesses and other commercial customers.

Alogent's objective with this offering is to provide a turnkey remote deposit automation solution that is robust from a technology perspective, simple to use for the depositor and easy to incorporate into the bank's existing marketing plan.

"Helping new remote deposit banks with a strategic roadmap allows them to significantly reduce their rollout timeframe," said Paul J. Citarella, Alogent's executive vice president. "Based upon current supply and demand, the opportunity for the bank is already very attractive. Since optimizing it can quickly impact results in the areas of fee income, efficiency, and customer satisfaction, speed to market is and will remain critically important," he said.

The new module's components are brandable, and include tools such as marketing project plan templates, customizable/printable brochures, posters and inserts, end-user documentation, direct marketing resources, and other ready-made materials. When leveraged as a means to generate awareness and effectively promote remote deposit capture to specific markets, the marketing deliverables associated with adopting a new retail offering - and the resources required to execute them - are significantly reduced.

"Banks in the remote deposit marketplace can now view Alogent as a marketing partner to fortify their RDC initiatives," said Citarella. "Furthermore, our go-to-market strategy module ensures that Alogent's customers can maximize the advantages Sierra Xpedite offers, while minimizing the investment and resources needed to create a marketing program from scratch," he said.

About Alogent

Founded in 1995, Alogent Corporation is a leading global provider of enterprise-wide deposit automation technologies that enable financial institutions and processors to leverage the conversion of paper to electronic processing. The company's Sierra suite of solutions automates deposit processes at every point of presentment (including branches, ATMs, merchants, corporations and cash vaults), while optimizing electronic data and image processing and settlement. As the deposit automation market leader, Alogent's platform processes billions of payments annually, with more than 75,000 seats sold to date. The company counts KeyCorp, Lloyds TSB and SunTrust among its 1,000 financial institution customers. For more information, visit www.alogent.com or call 888.333.6030.