Report Analyzes the Innovations Driving the Swiss Luxury Watch Market and Its Export Destinations

Business Wire, Oct 22, 2007

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c72275) has announced the addition of "Innovation Driving Luxury Watch Market" to their offering.

Worldwide luxury watch market is completely dominated by Switzerland which contributes almost 100 percent of the market value. The major export markets include United States, France, Germany, Italy, and United Kingdom. Rolex dominates the luxury watch market, followed by Tag Heuer, Omega, Breitling, Cartier, Bulgari, Chopard, Ebel, Girard-Perregaux, Jaeger-LeCoultre, Longines, and Patek Philippe.

Traditionally considered a male domain, women are also driving up sales now. Luxury watch makers are trying their best to design the female equivalent of their most popular watch models. Another notable trend is the integration of new technology and the use of unconventional materials in luxury watches. Also all major brands are raising their price level by repositioning of their products.

The report is aimed at providing a basic understanding of the luxury watch market. It analyzes the Swiss luxury watch market and its export destinations. Apart from providing a competitive landscape of the market, the report also profiles the major luxury watch makers, with a discussion of their key business strategies. It also analyzes the major trends prevalent in the luxury watch market.

Contents:

1. Market Overview

Watch Market: Price Segmentation

2. Market Size

2.1 Luxury Sector

2.2 Swiss Watch Market

Swiss Watch Exports

Swiss Watches - Export Markets

Major Exporting Countries

3. Market Trends

3.1 Rising Demand for Six-Figure Watches

3.2 Designer Watches Gaining Popularity Among Women

3.3 Silicon Trend

3.4 Rich Asians Driving Demand for Luxury Watches

4. Competitive Landscape

Worldwide Watch Market Share

Watch Brands: Positioning By Price Category

Online Search Comparison in US & Europe

5. Major Brands

5.1 Rolex

Overview

Watch Models

Major Launches

5.2 Tag Heuer

Overview

Major Launches

Business Strategies

Focus on Upscale Segment

Increase in Ad Spending

5.3 Omega

Overview

Watch Models

Major Launches

Business Strategies

Value Strategy

Focus on Mechanical Movements

Streamlining of Distribution Network

5.4 Breitling

Overview

Major Launches

5.5 Cartier

Overview

Watch Models

Major Launches

Business Strategies

Supply Chain Efficiency

Improvement in Wholesale Network

Expansion Strategy

List of Tables

Watch Market: Price Segmentation

Worldwide Watch Market Share (2006)

Watch Brands: Positioning By Price Category

TAG Heuer Concept Watches

TAG Heuer Collections

LVMH - Watches/Jewellery: Breakdown of 2006 Sales by Brand

TAG Heuer: Major Launches In 2007

List of Charts

For more information visit http://www.researchandmarkets.com/reports/c72275