Media Alert: Princeton Softech, an IBM Company, Hosts Discussion on Enterprise Data Management

Business Wire, Oct 23, 2007

PRINCETON, N.J. -- Princeton Softech:

Who:

Princeton Softech, an IBM Company, is a Platinum Sponsor exhibiting and presenting at the 2007 Fairfield/Westchester CIO Forum & Executive IT Summit. Cathy Frechette, Test Data Manager for Enterprise Quality Management at CIGNA, and Eyal Almog, Data and Information Manager at MetLife, will join Lise Neely, Director of Product Marketing at Princeton Softech, will conduct a panel discussion titled, "Unlocking Business Value: A Discussion of Enterprise Data Management Strategies to Increase Performance, Reduce Risks and Control Costs." The session will examine some of the strategies that leading organizations have implemented to align the management of application data with their business objectives to optimize performance, mitigate risks and control costs.

With over 25 years of experience in managing enterprise application data, from programmer to data modeler to DBA, Frechette is currently responsible for the CIGNA Healthcare test data setup in its integrated test environments and in CIGNA Corporation's data masking service.

An employee with MetLife for seven years, Almog manages a team of data architects and database administrators and is responsible for MetLife's Data Archive enterprise initiative.

What:

During Princeton Softech's panel discussion, attendees will learn how IT departments strive to support the highest levels of corporate application performance and availability, while staying within budget. However, with information security, data retention and compliance risks, this task can sometimes be challenging. The session will examine how enterprise data management strategies can help organizations optimize performance, mitigate risks and control costs.

The goal of the CIO Forum & Executive IT Summit is to provide IT professionals with industry-specific technology and vendor resources through focused, comprehensive and educational technology conferences. Typically, CIOs and Senior IT and Business Executives attend this executive-level event and are subject to approval by each region's Executive Advisory Council. These invitation-only conferences are regionalized and span multiple communities, such as finance, corporate, education, healthcare and government.

Where and When:

The 2007 Fairfield/Westchester CIO Forum & Executive IT Summit will be held October 30, 2007 at the Sheraton Stamford Hotel & Conference Center in Stamford, CT.

Princeton Softech's hour-long panel discussion, "Unlocking Business Value: A Discussion of Enterprise Data Management Strategies to Increase Performance, Reduce Risks and Control Costs," will take place between 11:00 a.m. and 12:00 p.m. EDT in the International East room.

For more details about the conference, please visit: http://www.premiertce.com/2007/fair07home.htm

About Princeton Softech, an IBM Company

Princeton Softech (http://www.optimsolution.com), an IBM Company, provides enterprise data management solutions that address critical business issues - data growth management, data privacy compliance, test data management, e-discovery, application upgrades, migrations and retirements. IBM[R] Optim[TM] aligns application data management with business objectives to optimize performance, mitigate risks and control costs. Optim delivers capabilities that scale across enterprise applications, databases and platforms. Today, more than 2,400 companies worldwide - including nearly half of the Fortune 500 - rely on Princeton Softech to maximize the business value of their enterprise applications and databases.